beyond hair expectations, beyond Great lengths Beyond hair expectations, beyond Great Lengths: with the new campaign we aspire to enhance the self-confidence and beauty of all people by providing hairstyles of many kinds without damaging the natural hair. Hair is a means of expressing our personality, whether short or long, it gives us the opportunity to express ourselves to others. This is why Great Lengths aims to enhance your natural hair and support you in achieving the hairstyle you have always dreamed of. The understanding of hair extensions has always been linked to the theme of lengthening, but this is not the only effect that can be achieved, quite the contrary! There are plenty of different ways to take advantage of Great Lengths' 100% Remy and Double Drawn hair. Hair extensions, in fact, enable you to create color effects without chemicals, create volume in any cut (long or short), and thus create a totally natural look that enhances your natural beauty, without drastic changes. With the arrival of summer and warm temperatures, it is easier to be tempted by a fresh, easy-going cut, but it is also just as easy to regret it later. That is why Great Lengths provides you with solutions in both cases. If you're looking for a short, jaunty French cut, but are afraid of losing your volume, Great Lengths hair extensions make it quick and easy to create a short but voluminous and totally natural bob or long bob! If, on the other hand, you have cut your hair short and in addition to the volume you would like to be able to go back in time and get your long hair back, fear not, Great Lengths extensions can give you the hairstyle you need either by adding thickness and volume to your hair or by restoring it to its original length. The trends for summer 2022 on short haircuts are many, but the general concept is to achieve a casual, jaunty look that is easy to wear disheveled. Depending on your face shape or preferences, ask your hairstylist which cut suits you best. Don't let it scare you if your hair is thin, Great Lengths Tapes extensions will be your ally in achieving your voluminous and natural summer haircut! The GL Tapes are made of authentic premium hair. The tapes are anchored to an extra-thin adhesive strip, it’s designed not to cause any tension and feels completely flat on the head by providing total comfort, high performance, and a fast application. The result is a new concept of hairstyle to create a fuller effect or long luxurious hair! The color range is wide, it goes from Natural shades to Fashion colors. Tapes are available in Natural, Rooted, Piano, Bronde, and Fashion shades. Discover all and choose your favorite! THE LOOK Great Lengths offers a voluminous long bob in natural tones that gives a full and casual effect. Great Lengths' Tapes extensions can be applied to create a fuller effect even in shorter lengths. This elegant and casual shoulder-length bob has texture, movement and deep dimension. The shades to create this look are 22, 27, 59 and 61 in 12 length. Check out the final look!
Turn on the highlights with Great lengths Beyond hair expectations, beyond Great Lengths: with the new campaign we aspire to enhance the self-confidence and beauty of all people by providing hairstyles of many kinds without damaging the natural hair. Different colour effects can be styled with Great Lengths extensions, such as balayage, babylights, degradé but also more voluminous and long hair, avoiding chemicals and without damaging your natural hair. Playing with lights has always been a common and trendy technique because it can confer a bright and natural look. There are many types of lightening techniques, the most popular are highlights, babylights, balayage or degradé. Achieving the right technique on the client can create the ultimate confidence-boosting transformation. All these techniques can be obtained using Great Lengths extensions, avoiding chemical products that could damage the natural hair. The first effect that can be achieved are highlights. By adding strands in lighter shades above the natural hair tone the result will be natural and bright. The highlights effect creates dimension and depth to the hair in a natural and flawless way. Babylights are similar to highlights but can be obtained by adding single strands so as to create a subtle and natural, sun-kissed effect. To avoid strong contrast that could result less natural, it is indicated to use strands not too much lighter than natural colour. Degradé is another color effect which involves inserting strands of different (light) shades into the natural hair in different places and close together, so as to achieve different and homogeneous shades of color. The effect you will get is very natural as it looks like it was made by the sun THE LOOK The color melting between chocolate and caramel creates a delicious blend between Great Lengths extensions and the natural hair providing a chemical-free and voluminous balayage effect. The balayage effect allows to achieve chic and glamorous hair thanks to a natural-looking play of lights. It is a technique that can be suitable not only for blonde shades but also on brown hair, because it doesn’t create contrast with the roots, appearing natural and glam The shades to create this particular trendy balayage are 03, 05 and 67 of Great Lengths hair extensions. Discover the final result in the video below! Have you always dreamed of long and voluminous hair? Now you know how to get it. Great Lengths Pre-Bonded hair extensions This is the most popular within our applications and can be used to obtain color effects (such as balayage in this case) and add volume and/or length to natural hair. The application is invisible and lasts from 4 to 6 months with appropriate maintenance. After the application, it’s possible to style the hair in many different ways, from straight to curly depending on your preferences. What are you waiting for?
You have to admit it... Our frenetic everyday lives often rob you of those little moments of self-care and relaxation that are good for your mind and body! It has become almost impossible to enjoy activities that relieve us of thoughts and tensions and we end up getting stuck between social and personal commitments. There are plenty of options for escaping and relaxing with a refreshing break... but the trend of the moment is spending an afternoon inside a luxury hotel. That's right, the luxury hotel is one of the few places where you can escape without distraction, in total peace and quiet; in an environment that can offer unique, totally tailor-made care and attention. Great Lengths cares deeply about the well-being of its customers and believes it is essential to create a relaxing ritual and luxurious atmosphere around the application of extensions. The brand can be found in many luxury salons located in exclusive hotels around the world thanks to our partnership with Rossano Ferretti, whose hairdressers are veritable oasis of relaxation and wellness. We had the pleasure of welcoming some guests to Rossano Ferretti's salon to share an afternoon of personal care. For the Milanese at the Four Seasons in Milan, for the Parisians at the Cheval Blanc in Paris, and for the New Yorkers at the Park Hyatt in New York. Each one of these wonderful hotels has a unique flavor and is able to transport you to another dimension. The real luxury is that, in addition to the beautiful rooms and suites, there is also access to a spa and a hair salon where you can indulge in relaxation and personal care. Inside these Rossano Ferretti’s salons, Great Lengths Tapes extensions can be applied. The Tapes are realized with premium quality natural hair; they are anchored to a super-thin adhesive, designed not to cause tension by remaining flat on the head. They deliver a variety of results: more volume, length, and even light effects such as balayage... all in just a few hours! Maria Vittoria and Silvia spent a few hours at the Four Seasons in Milan and applied for our GL Tapes extensions: look at the result! More volume, length, and natural, radiant color! In addition to hair care, there are many other activities you can do while relaxing in a luxury hotel and we share our favorites with you: Breakfast. Breakfast is one of our favorite hotel facilities. Extremely satisfying, varied, and well-prepared, it satisfies all types of cuisine and alimentary habits. Usually served as a buffet, the intercontinental breakfast ensures that the day begins in the best possible way. Brunch. For those latecomers to breakfast or those who like to combine breakfast with lunch, a brunch is a good option. From avocado toast to pancakes, it satisfies both sweet and savory appetites. Brunch is also the most Instagrammable meal, often accompanied by fruit and vegetable juices to make it healthier and colorful. Spa. One thing a luxury hotel should not miss is the spa ritual; between the hammam, the Finnish sauna, and the Turkish bath, the afternoon of relaxation gains a different flavor. And to make sure you don't miss anything you can end the day with a relaxing massage. Happy hour. In classic Italian style, the “aperitivo” time is around 7 pm and is the most awaited moment of the day. Luxury hotels have beautiful interior gardens or areas in which to enjoy a drink or some wine with refreshments. Have we inspired you to book a relaxing day at the hotel? Visit us in our certified salons or Rossano Ferretti’s salons inside some of the world's most beautiful hotels!
This year's spring appointment with your hairstylist will have a slightly different meaning. Following a difficult and uncertain period, the need for each of us is to feel free and happy; it is no coincidence that the spring 2022 hair trends are perfectly reflected in the desire for change and also a touch of lightness. Whether long, medium, or short, hair is the ideal tool for expressing your personality and having fun with different cuts, hairstyles, or color combinations! Throughout this article, you will find a few inspirations to help you shine as brightly as possible this spring 2022! Below we present our favorite hair trends for this spring: Voluminous French braids Our favorite trend of the moment is long French or Dutch braids, full of volume and looking flawless. This type of hairstyle allows you to let your imagination run wild: the hair can be pulled back only at the top, in its entirety, or in loose strands. To achieve this trendy and sophisticated look, Great Lengths extensions are the perfect solution. If your hair doesn't allow you to create long, thick, full-bodied braids, our GL Tapes can help you achieve the coolest look ever in a very short time, with a natural, smooth effect! The evergreen of haircuts: the bob It's impossible not to mention the one and only bob, a classic but always trendy haircut. Not only for straight hair but also for wavy or even curly hair, the bob is always suitable and stylish! It can be styled with a central parting, but can also be softened up with a side parting to make it more modern and personalized, as in the fashion shows of the new S/S 2022 collection. In order to make your bob more voluminous and fuller, Great Lengths extensions will be your hair stylist's faithful ally! The new and super trendy bottleneck fringe Most of the time we think we have to make a lot of changes to look different... but in the end, it can be a simple fringe that can revolutionize the look! Without altering your natural lengths, a fringe is a sophisticated detail for those who are afraid of regretting a cut... the new entry among fringes is called a bottleneck fringe: less demanding than the classic fringe, it gently frames the face like a curtain. Perfect for a fresh, outgoing look with character. The advantage of the curtain fringe is that it can be easily modified; in an interview with Vogue, Justine Marjan, USA brand ambassador, and famous hairstylist, talking about Great Lengths extensions explained If you don't have the density to support your fringe in front, or if you have a short fringe you regret, ask your stylist to apply keratin extensions to the front for an imperceptible finish that will add fullness that you can easily cut to support the type of fringe you want. So, if you do regret your fringe, a return to your look is quickly and easily achieved with GL pre-bonded extensions. A dip into the past: short, layered looks If you're feeling melancholic and want to take a dip into the past, the right cut for you is the mixie. The mixie is derived from the two cuts pixie and mullet, a shortcut with a character that comes from a mix of modern and 80s styles. The back is longer than the famous mullet; this cut, along with the lily cut, are some of the most glamorous frayed and layered looks of the moment and if you're feeling daring, these are the cuts for you! Wet look and 70s straight hair One trend that will never go out of fashion is long hair. If you're one of those who would never have the audacity to cut your hair, don't! The 70s style of extra-straight hair is back on the catwalks; Burberry's haircut divides the hair with a central parting and leaves it naturally loose. Why not add a touch of wet look? The trend of the summer is wet-look hair; on Elisabetta Franchi's catwalks, the looks are worn backward with a wet effect, like after a dip in the sea! The coolest color effects of the moment If you are looking for a change of color in addition to, or as an alternative to, a haircut... the hottest brown of the moment is 'chocolate cake' with a caramel aftertaste for warmth or coffee for cooler tones. Great Lengths extensions are perfect for those who want to add highlights without damaging their natural hair. The GL Tapes that are best suited to brunettes with cooler tones are Roasted Chestnut (color Natural 06) and the perfect color for warm tones is Hello Honey (color Natural 08). The GL extensions will mix perfectly with your hair to create a look that is full of volume and natural! There are many trends for blondes, but the common basis is light. The Face framing is very popular at the moment and aims to illuminate the contours of the face, like the frame of a painting. For a natural effect, baby lights are light effects carried out on thin strands and totally freehand on the whole hair. What are you waiting for to call your hairstylist to create your favorite look together? You'll leave everyone amazed!
2022 is a year of great news for us: from the B Corp certification to joining the B Beauty Coalition up to the launch of new colours and products, created to meet the needs of our clients. In this article, we will focus on the GL Tapes, our new tape in extensions that arise from the improvement of the current GL Tapes line. Like all the GL hair extensions, it can be applied to all hair types and we ensure premium quality and sustainability All our products are Made in Italy by mixing technology with artisanal craftsmanship. Our hair is 100% Remy and Double Drawn and its qualities are preserved through all stages of production. WHAT ARE THE NEW FEATURES OF THE NEW GL TAPES? With the aim of improving our product and making it as sustainable as possible, we have introduced the following new features for our new tape in extensions: THE NEW ADHESIVE: The adhesive strip we now use is completely vegan, cruelty, and latex-free. We have also created a thinner adhesive with more grip, for a longer duration, increased comfort, and flexibility. THE NEW BLISTER: Made out of 80% recycled PET THE NEW PACKAGING: As we set the goal of being sustainable, we developed a packaging that is 100% recyclable made out of cellulose acetate and FSC certified paper, which is responsibly sourced. THE NEW TOOLS: For the reapplication and removal process we improved our Re-Using Bands by integrating the same adhesive used for the tapes, and the Tape-Ex solution for a faster removal process and better results. WHERE CAN YOU BUY THE GL TAPES? Our products can be found only in our Certified Salons. If you are a hairstylist and you would like to become our client follow the link below to receive more information.
L’art de la coiffure sur mesure Great Lengths proudly announces the development of an exclusive line of products designed for the new Cheval Blanc Paris. In the heart of Paris, a few steps away from the Louvre and the Marais, in front of the Left Bank, rises Cheval Blanc Paris, a luxury hotel in a historical building with a contemporary spirit imagined by Peter Marino. This marvelous building gives a strong sense of Art Déco heritage and represents a tribute to French savoir-faire and craftsmanship. This exclusive context creates the perfect setting to showcase Great Lengths products as a symbol of unique craftsmanship, made-in-Italy, and ethical supply process of raw materials. The exclusive fringes and ponytails designed by Great Lengths for Cheval Blanc. The products designed by Great Lengths consist of a range of Fringes and Ponytails created in 7 exclusive nuances and available only in the Rossano Ferretti Salon in Cheval Blanc Paris. The 7 nuances have been developed with the support of Rossano Ferretti and each shade is obtained through the artisanal process of blending, which is one of Great Lengths’ strongest suits. Various shades, from 3 to 5, are blended, to add depth to the color and mimic the natural appearance of each client’s hair. With this exclusive collection, the clients of the Rossano Ferretti Salon in Cheval Blanc Paris can experience the pleasure to wear premium hair accessories for everyday use, or a special occasion. Moreover, each Fringe and Ponytail will be cut and adapted to the client’s features and desires after application, for a truly tailormade experience that mixes the made-in Italy heritage and the French atmosphere.
B Corp sustainability is becoming an increasingly popular topic but what does B Corp mean? This was one of the questions that Great Lengths asked Valentina Ciurlante, who represents the B Corp Movement in Italy. During our interview, we talked about the positive energy that is created when awareness is used constructively. Her first encounter with the world of B Corp companies was during a trip to South America. Once back in Italy, she decided to embark on a professional path to promote that same ethical philosophy in her home country. Eventually, her research led her to Nativa, Italy's first B Corp, a country partner for B Lab and one of the movement’s founding companies in Europe. Nativa aims to promote the B Corp philosophy in Italy and guide Italian companies towards a positive impact. So, getting back to our first question, what is a B Corp? B Corporations, are companies certified by B Lab that intend to change the way we do business. They aim to define a new type of company, where the purpose is not only to generate financial profit for shareholders but also to make a profit for the benefit of people and the environment, using a more responsible, sustainable and transparent approach. The B Corp certification represents the company's brand awareness, which is promoted internally in order to improve results and stimulate further growth; and externally, to raise awareness and encourage more businesses to join the network. How can a company become a B Corp? To get certified, B Corp companies must be assessed by B Lab, a non-profit network that measures their performance according to a universal yardstick: the company's positive impact on society and the planet. The B Impact Assessment (BIA) is the assessment tool used to measure, compare and improve a company’s performance. A company that scores between 80 and 200 points is awarded a certificate of excellence that confirms its compliance with the highest standards of social and environmental performance. The BIA is also the tool used by the United Nations to measure the company’s performance on the 2030 Sustainable Development Goals. What does a B Corp do? The B Corp philosophy is based on the principle of interdependence, which means going beyond the boundaries of corporate competitiveness to share knowledge and technical expertise, making them available and a benefit to all. This is the philosophy on which the B Corp Beauty Coalition movement was founded in 2021. It is an alliance of international B Corp companies specializing in the beauty segment that have decided to join efforts to enhance quality standards by using their business as a positive force for change. 'Beauty for Good' is the mission promoted by the B Corp Beauty Coalition to improve social and environmental practices and raise customer awareness towards more ethical consumer choices. Great Lengths, too, recently joined the B Corp Beauty Coalition, becoming the first sustainable hair extensions B Corp to promote a new, more responsible and conscious beauty model. How does a B Corp work? Certified B Corp companies are required to set internal goals and track the progress of their quality standards over a three-year cycle. In the meantime, they must follow specific working groups to achieve an annual objective in collaboration with other B Corp-certified businesses through communication campaigns to promote projects and initiatives. #UnlockTheChange is the Italian communication campaign created in 2020 during the pandemic lockdown period to 'unlock the change' and raise people's awareness about the achievements made by Italian B Corp brands. The first Italian B Corp report was released on 21 February. This document illustrates the results of the Italian B Corp community, the activities it carried out in 2021 and the commitments for 2022 regarding joint initiatives such as #UnlockTheChange, #UnlockGenderEquality, #UnlockNetZero and #UnlockEducation. In conclusion, what does it mean to be a B Corp? You become a B Corp to aspire to a better future, where more and more companies compete positively, not only to be the best in the world but to be the best for the world. Great Lengths firmly believes in this sustainability philosophy. Behind the company's name, in fact, is the quality of premium hair extensions, made with the care and dedication of creative talents using their knowledge and passion. Thank you, Valentina.
The spirituality of the Nature In this increasingly developed and fast-paced reality, we look for an intimate and less hectic dimension, where we can slow down and appreciate the quality of life. The American poet Emily Elizabeth Dickinson, lived by this philosophy, choosing to spend her time away from the city’s vanities. Her poems are born out of this introspective experience, where Nature is a recurring theme because it becomes the key to unlocking the door to meditation. Dickinson’s love of the living world drove her to pour all her energy and passion into her writings, as she embarked on a journey of spiritual growth towards achieving intimate self-knowledge and a better understanding of the meaning of life. Nature is what we see “Nature” is what we see— The Hill—the Afternoon— Squirrel—Eclipse—the Bumble bee— Nay—Nature is Heaven— Nature is what we hear— The Bobolink—the Sea— Thunder—the Cricket— Nay—Nature is Harmony— Nature is what we know— Yet have no art to say— So impotent Our Wisdom is To her Simplicity. Nature is everywhere, and we can perceive it through our senses, admiring and feeling its presence. When we listen to our natural urges, we project ourselves into a spiritual dimension of inner awareness. In Paradise harmony surrounds us, but we cannot express it. The more human knowledge becomes articulated, the less we can represent the simplicity of nature. Even though humankind's progress is always faster and its inventions more and more extraordinary, the greatness of the universe will undoubtedly be unreachable. Over the last few decades, several companies have followed a philosophy that respects the needs and values of the world. WHAT DOES BEING A B CORP MEAN? To us, being a B Corp means bringing ethics into business, feeding a virtuous circle where community, business, and environment connect and benefit mutually. Becoming a B Corp is a journey of responsibility towards the planet. The core of this philosophy is respect for the environment and the people within it. When people choose B Corp-certified products, our customers choose a noble cause that stands for an ethical business, that will reinvest in positive ventures like an infinite circle.
Alessia is a nurse, one of those people who have witnessed closely the disastrous effects of the Covid Emergency. She became a symbol of the dramatic days we lived with the famous photo of her face showing the painful marks left by the high protection mask worn throughout the working shift. Alessia posted it on social media and openly confesses her fear of contamination, the physical discomfort of working in those conditions, and the psychological fatigue caused by the tension accumulated. The post became viral, and so did Alessia - amazed at the solidarity received. Alessia looks at the future as a chance to approach a new beginning: changing peacefully our minds, bodies, and relationships. Watch the interview and listen to the Voice of Alessia Bonari!
Company with certified management
