The models from the ‘Hair Like You’ campaign were very pleasantly surprised at the positive experience they had wearing Great Lengths extensions. They loved that they looked and moved exactly like their own hair and that they were completely invisible and extremely comfortable. Katerina wore Great Lengths for the first on the ‘Hair Like You’ set, and fell in love with her new elegant style. WATCH HER CLIP BELOW.
The ‘Hair Like You’ campaign is all about women’s empowerment, igniting through the choice of individuality, rather than following trends and standards. Throughout the campaign, emphasis is placed on each model’s physical features and personal tastes. All six models from the ‘Hair Like You’ campaign each have their own unique style that they embrace. For Flavia, this is her overstated volume. WATCH THE CLIP BELOW TO SEE FLAVIA’S UNIQUE STYLE.
Great Lengths are a truly flexible beauty tool. The ‘Hair Like You’ campaign showcases this, featuring not only long hair, but also medium and short styles. Thanks to a perfectly controlled application of Great Lengths extensions, each look achieves effortless and natural volume, for styles unique to each model’s individual beauty and style. Model, Anja, loves her curls and wanted to enhance that natural look. Embracing and enhancing her hair with Great Lengths left her feeling “feminine, powerful, and flawless.” CHECK OUT ANJA’S CLIP BELOW.
Typically, extensions are perceived as a tool to achieve extreme length, but there are many ways that extensions can accentuate natural hair with beautiful and subtle results! Women who prefer a minimalistic and natural look can choose extensions too. Great Lengths extensions are like no other, they’re ‘Hair Like You.’ This latest campaign celebrates women’s diverse beauty in the stunning setting of Rome. Model, Alesia, had worn extensions before, but never Great Lengths. With her Great Lengths application she was surprised that her extensions were completely invisible and entirely comfortable, blending perfectly in her medium length, natural waved red locks. WATCH ALESIA’S CLIP BELOW.
Inspired by the cultural experience of the 19th century, the new Great Lengths campaign recalls the time artists from Northern European countries ventured to Italy for its warm light, bright colors and most of all, its ancient heritage and tranquil lifestyle. The campaign title is a tribute to the German Goethe’s masterpiece, “Italian Journey”, a best-selling travel literature classic, telling the beautiful elements of the landscape and the culture. Inspired by the cultural experience of 19th century, five women, coming from every corner of the world, travel to Sicily and discover the sweet magic atmosphere of the lemon-trees land. Stay tuned to discover the full campaign starting from March 2nd 2020. The enhancing of everyday, natural, personal beauty goes on. And it’s still “Hair Like You”.
The most delicate pigmentation process for Great Lengths hair. We are proud of our delicate hair coloring process, taken from the technique applied for cashmere, as it is fundamental to reach the ultimate quality of our products. The typical method of bleaching hair using ammonium derivatives damages the cuticle layer, thus compromising the hair’s texture and condition. The bleaching agent also damages the hair, leaving it opaque and fragile. Instead, the pigmentation process of Great Lengths’ hair is as delicate as the pigmentation of the most precious yarn of all: cashmere. Our de-pigmentation process does not damage the hair and permits the removal of the black pigment without altering the quality of the hair. We rather remove all pigments from the hair, instead of destroying them as it happens in ammonia decolorization processes, which are as fast and cheap as aggressive. Thanks to our delicate de-pigmentation process, the hair’s structural condition and texture are maintained, as well as the silky feeling of virgin hair. And the new pigment has a clean, empty space to occupy. This ensures that the molecule sits firmly in place and thus the color will not fade out… just like your cashmere sweater! Great Lengths was the first company in the world to use this kind of treatment for human hair; this process, performed on virgin hair of extraordinary integrity, guarantees unparalleled quality. Doing so, the hair will endure the most dynamic lifestyle and any following chemical treatment, preserving color intensity and vibrancy. Photo by Jean Philippe Delberghe @ unsplash.com
Holiday movies and music are as much a part of the holiday season as turkey and gifts. And they’re full of stylish and festive fashion. Cue the hairspiration! Donna Reed as Mary Hatch in It’s a Wonderful Life A must-watch during the holiday season! A large part of the film’s charm comes from Mary Hatch Bailey, George’s love interest played by legendary actress Donna Reed. Her wardrobe, makeup, and of course, her hair, are all on point throughout the film. Even after coming home in the middle of a snowstorm, Mary looks flawless; with a glow about her that is only accentuated by her hair. Always looking fashionable, poised, and elegant; she keeps a household running smoothly amidst holiday chaos and still somehow manages to look like a model in a Macy’s Christmas catalog. Donna Reed, as Mary Hatch, is quintessential ‘40’s style with her tresses styled in this sophisticated, retro curled coif. Classic! Beverly D’Angelo as Ellen Griswold in Christmas Vacation Beverly D’Angelo, as Ellen Griswold, puts up with a lot of holiday mishaps over the course of National Lampoon’s Christmas Vacation, but never misses a beat with her hair. From her Hollywood waves, to her pulled back half-up hair, to looking stylish in ear-muffs, she never has a hair out of place. (Probably thanks to her ’80s era use of hairspray.) Mariah Carey, All I Want For Christmas The extremely popular, All I Want For Christmas Is You, was released by Mariah Carey in November 1994, and the song is still a permanent fixture on Christmas playlists. In the video, Mariah rocks two holiday hairstyles; perfect curls, and braids under her winter hat. The singer, actress and all-round diva’s sense of Christmas spirit and holiday fashion have been iconic and memorable over the years. In 1993, she wore her hair in a retro-inspired style, in 2010 her deep side part and perfect hair flip was the stuff Christmas dreams are made of. Ultimately, her Victoria’s Secret-worthy, always perfect, waves and big curls are Holiday hair goals at their finest! Gwen Stefani, You Make It Feel Like Christmas Gwen Stefani and Blake Shelton have definitely embraced the holiday spirit in their new video for, “You Make It Feel Like Christmas.” As they perform alongside a big band comprised entirely of children, they throwback to classic sophistication and glamour. Dressed in a beautiful retro gown overflowing with glitter, Gwen’s famous platinum blonde hair is worn short, with big, retro waves that will have you thinking of Marilyn Monroe. This iconic, glamorous, vintage-inspired style isn’t the only Christmas look Gwen gets style points for; for the promotion of her Christmas album she wears a super sleek bow-inspired bun and a slick ponytail finished with a soft wave and red ribbon. Both are beautiful and oh so perfect for a flashy yet elegant Christmas look.
We all want shiny, healthy hair whatever the weather, but the cold of winter can notoriously cause hair to become dry, tangled and frizzy. Luckily you can banish bad hair days by following our top 10 winter hair care tips. Share with your clients to maintain beautiful hair, despite the elements. 1. Shampoo Twice Wash less frequently, but shampoo twice – the first shampoo alone will not remove the full amount of build-up and toxins from the hair. 2. End Your Shower with A Cold Rinse A cool rinse seals conditioner and closes the cuticle, which can prevent the loss of natural oils from the hair. It will also help conditioning agents and hair masks work better, and allow keratin treatments and hair colour to last longer. Cold water has its benefits for the scalp as well! 3. Condition The weather can dehydrate hair, just as it can skin. Heat and friction (hello winter hats) interfere with the natural structure of hair and harm hair cuticles, leading to hair that is brittle and dull-looking. To retain moisture, avoid tangling, and stay soft and shiny, it’s worthwhile to invest in nourishing products and treat hair to a weekly hair mask. Give hair some TLC with Great lengths Extra Rich Hair-Mask. It helps nourish, prevents damage and smooths damaged cuticles by repairing and strengthening hair. 4. Follow up The high pH level of water can cause scalps to dry out, resulting in dandruff. To counter, we suggest following up with Great Lengths Anti Tap Water as a leave-in treatment after every shampoo. The complex formula of Panthenol, Biotin and their patented GSP-T regulates the pH level of the hair and scalp, helping to control dandruff. Bonus: it leaves hair silky, shiny and static free. 5. Brush Your Hair Three Times A Day Brushing extensions (and hair in general!) is key to healthy-looking hair during winter months. For perfectly shiny and untangled tresses, we recommend brushing hair three times a day: once in the morning, once throughout the day and once before going to bed. Try the Great Lengths Acca Kappa brushes; available in a handbag size, they’re perfect for taming tresses on the go. 6. Keep Knots at Bay with Fuss-Free Hairstyles Keeping hair smooth and tangle free is easier with simple everyday styles. A sleek ponytail is a quick, effortless style that will keep environmental damage at bay, while preventing tangling and knotting from windy winter weather. For something a little more intricate, try a fishtail braid. Be sure to avoid harsh hair elastics! 7. Use Less Heat Even though you must blow dry Great Lengths bonds or tapeline, you’re free to leave the length to dry naturally whenever possible. With excess dryness in the air already, using heated styling tools will only increase the level of damage. Cutting back on heat styling in the winter is essential- it will make a world of difference in the quality of the hair! 8. But Never Go Outside with Damp Hair When water reaches a freezing point, it solidifies and expands by almost 10 percent. When you step out with wet hair on a cold day, water molecules adhered to the hair's outer cuticle layer solidify and expand. This can cause the hair shaft to swell and the cuticle layer to lift, leaving hair vulnerable. When hair freezes, it naturally becomes less pliable—like an icicle, frozen locks can easily snap. 9. Line your Winter Hat Warning: Wool, cotton, and other coarse fabrics can cause split ends and breakage. For a hat that’s easier on the hair, always line wool, acrylic, and/or cotton hats with silk or satin. 10. Secure Your Hair Extensions Before Going to Sleep Securing your hair extensions for sleeping will help make styling your hair the following day much easier. To avoid tangling and to keep extensions smooth, braiding hair before bed is always wise.
Chris Carr has only been in the hair business for a short 5 years, but he’s already accomplished a lot; he’s a balayage, blonde and long hair specialist, a Master Designer, of course, a certified Great Lengths Artist, and 2018 was a year of both professional and personal highlights. With a plethora of extremely satisfied clients, a dedication to his craft and some serious ambition, we can’t wait to see what is in store for Chris in 2019. TELL US A BIT ABOUT YOURSELF AND YOUR CAREER! My name is Chris Carr and I’m 23 years old. I’m from Fredericton, New Brunswick and I have been a hairstylist for five years. I enrolled in hair school as soon as I graduated high school, so my career began at a very young age and from the start I took it very seriously. After moving away for year, I returned back to my hometown and began posting my work anywhere, and everywhere I could. I had to start from scratch, but I knew with a lot of marketing and self-promotion, I could build my clientele. HOW LONG HAVE YOU BEEN WORKING WITH GREAT LENGTHS; WHAT WAS YOUR INSPIRATION TO JOIN THE GL NETWORK? I have been working with Great Lengths for just under a year now and I absolutely love it! I have always been so passionate about extensions. Growing up, I was always aware of Great Lengths and I couldn’t wait to one day work with them. WHAT IMPACT HAS BEING A GREAT LENGTHS ARTIST HAD ON YOU AND YOUR BUSINESS? Being a Great Lengths artist has given me access to a premium, luxury service and the ability to offer that service to my guests. My clients appreciate that I’ve taken the time to learn; to receive the education that enables me to work with Great Lengths and to complete a proper and impressive application. WHAT DO YOU LOVE ABOUT GREAT LENGTHS? I love how natural they look! And how they flare out towards the bottom, adding lots of thickness for the most natural result. It’s incredible! I’ve worked with other extension brands and none of them blended and applied so beautifully. I also love that there truly is a colour for everyone! CONGRATULATIONS ON WINNING THE SALON RESOURCE GROUP PROSPERITY AWARD RECENTLY! TELL US A BIT ABOUT THIS AND WHAT IT MEANS TO YOU. Thank you so much! To me, this award was a recognition of all of the hard work and determination that I have put into my career thus far. When I received it, I thought to myself, “okay, so all this hard work actually is paying off.” It keeps me going and has actually pushed me to work even harder. I’m so appreciative and grateful to work for such an amazing company and to have the boss that I do! WHAT IS YOUR PERSONAL FAVOURITE HAIR TREND RIGHT NOW? WHY DO YOU LOVE IT? I’m a beach wave kind of guy. I’m loving loose curls in a high ponytail with some volume. It’s such an easy style that can be worn for so many different occasions and can even go from day to night. And I can’t go without mentioning balayage! The balayage trend is here to stay. It can be done in so many ways! My clients absolutely love how low maintenance it is and that it can brighten up their look without it being too harsh. DO YOU HAVE ANY COLOUR OR STYLE PREDICTIONS FOR THE START OF 2019? Cutting your hair off seemed to be the big thing a year or so ago, but I think a lot of people are growing their hair out right now. I predict Great Lengths will see a major increase in 2019… everyone seems to want that super long Kardashian look! DO YOU HAVE A STYLE ICON? OR A HAIR HERO? My hair icons are Jessica Alba, Julianne Hough and Blake Lively. They all have such beautiful hair! My hair hero would have to be Princess Diana. I always loved her style and elegance. She never had long hair, but she started so many iconic hair trends and looks. I can only imagine what she’d be like today! IF YOU COULD PICK A CELEBRITY, A PUBLIC FIGURE, ANYONE WHOSE HAIR WOULD YOU LOVE TO WORK ON? Easy. Britney Spears! She’s my idol and it would be a dream to do her hair! WHAT OR WHO DO YOU LOOK TO FOR INSPIRATION? I think Steven Mathew is super cool and I love Kevin Christopher’s work too. I think us guys have to stick together! As far as inspiration, I look to pop culture and all of the iconic looks! Right now, we’re seeing the iconic long and straight look worn by Cher back in the 70’s and I love that elements and styles from the past are making a comeback! WHAT ADVICE WOULD YOU OFFER NEWLY CERTIFIED STYLISTS TO BEST TAKE ADVANTAGE OF THEIR GL SKILLSET? I would say: take your time during your applications, don’t rush. I’d also say don’t give up if you don’t get a lot of clients at first... It takes time, marketing and promotion. DO YOU HAVE ANY GREAT LENGTHS DO'S AND DON’TS? A huge no-no that I have learned is to not take too big of a section. DO: keep your sectioning clean. A clean section makes for a perfect application and a beautiful set of Great Lengths! WHAT PERSONALITY TRAITS DO YOU FEEL ARE MOST BENEFICIAL TO YOUR SUCCESS? I think being outgoing and not being afraid to put myself out there has really helped me get to where I am today. I’ve been a hair stylist for just 5 years and I believe that part of my success is due to staying busy. I’ve never allowed myself to not be busy. WHAT IS YOUR FAVOURITE PART OF BEING A STYLIST? My favourite part of being a stylist is having the ability to change someone’s life; to make them feel beautiful and to help them see their beauty. I love knowing that my guests are walking out of the salon looking and feeling their best! DO YOU HAVE A FAVOURITE MANTRA, A QUOTE OR A SAYING YOU LIKE TO KEEP IN MIND? I’ve always liked the saying, “You’re the CEO of your own chair.” To me, that means if you want to be successful, you have to work for it and can never let your chair be empty. CONGRATULATIONS ON GETTING ENGAGED THIS PAST YEAR! BETWEEN THIS AND YOUR PROSPERITY AWARD, 2018 WAS QUITE THE YEAR FOR YOU! WHAT ARE YOUR GOALS AND ASPIRATIONS MOVING INTO 2019? Thank you so much! My fiancé, Jacob, knows all about Great Lengths and my passion for them. We started dating when I was in hair school and he’s always been so supportive of me and my career. I’m so lucky to have him in my life. My goals moving into 2019 are to buy my first home, and to keep working hard and doing what I love! I think one of the keys to happiness is finding something that you’re passionate about and going for it! I’m so grateful for all of my amazing clients who allow me to do what I love to do. I want to take this as an opportunity to say thank you from the bottom of my heart... I’m very lucky to wake up and go to work each day doing something that I absolutely love, and I can’t wait to continue in 2019! FOLLOW CHRIS ON FACEBOOK AND INSTAGRAM.
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