Great Lengths Canada proudly welcomes Miranda Furtado as one of our first Brand Ambassadors and one of our newest Educators. As a celebrated figure in the scene of Toronto hair extensions, Miranda stands as a testament to the intersection of skill, artistry, and the transformative power of Great Lengths extensions. Renowned as one of the best hairstylists in Toronto, Miranda has not only carved a niche for herself in the competitive world of hair salons in Toronto but has also become an icon of style and leadership. In this exclusive blog post, we invite you to embark on a journey with Miranda as she unveils her trade secrets, dispels hair extension myths, and reveals the Great Lengths method that has captured her heart. As a trusted name in the industry, Miranda Furtado's knowledge go beyond the conventional, offering a unique perspective on what sets the best hair extensions in Toronto apart. Be prepared to unlock the secrets of sensational hair transformations and learn why Miranda's salon is synonymous with the best in Toronto's hair extension experience. You've been working with all types of hair extensions and educating other hair stylists in Toronto for over 17 years. Why did you choose to work exclusively with Great Lengths in your salon, Love’s In The Hair? My decision to work exclusively with Great Lengths is nothing short of a dream realized. My journey with hair extensions began when I received my first set as a fashion and beauty editor. Unable to afford regular upkeep, I took matters into my own hands and even published a national article praising Great Lengths for their excellence. Great Lengths not only ignited my passion but also inspired me to build a prosperous business model around hair extensions. Another crucial factor in my exclusive partnership is my commitment to ethical companies that value their employees and prioritize ethical practices from start to finish. What is your best trade secret from your years of working with hair extensions and owning your own salon in Toronto? One trade secret I've learned over the years is the importance of personalized consultations. Understanding the unique needs and desires of each client is the key to delivering exceptional results with hair extensions. Building strong client relationships and effective communication are the foundation of success in this industry. What Great Lengths installation method is your current favourite and why? At the moment, my favourite Great Lengths installation method is Cold Fusion Flat bonds. I love that it allows me to achieve the same effect as tape-ins or wefts while providing excellent coverage due to the bond fanning out. Additionally, the Ultrasonic Machine can also create rolled bonds. I prefer this method because, unlike using a heating element, the keratin doesn't spread out as much, resulting in a cleaner bond and stunning results. We are so happy and proud to have you as one of our newest Great Lengths Canada Educators! What are you most excited to bring to your students across Canada when they join your seminars? I'm thrilled to welcome students to my upcoming Great Lengths Certification on March 10th and 11th in Toronto, being hosted at my salon, Love’s In The Hair! In these seminars, my aim is not only to impart technical expertise but also to ignite the passion and dedication that have fuelled my success in the industry. Additionally, I'll be sharing my Brand Ambassador code, opening doors to exciting opportunities for growth and connection within the Great Lengths community. Be sure to mention Miranda when speaking with the Great Lengths team after submitting your application Lastly, if someone is on the fence about getting Great Lengths hair extensions installed or becoming a Great Lengths Certified Stylist, what would you say to them? To those contemplating Great Lengths hair extensions or becoming a Certified Stylist, I would say this: Embrace the opportunity to transform not only your appearance but also your confidence and self-esteem. Great Lengths is more than just extensions; it's a journey to empowerment and self-expression. As a Certified Stylist, you can be part of a supportive community that values innovation, creativity, and ethical practices. Don't hesitate; take the leap and embark on an incredible journey with Great Lengths! In closing, Miranda Furtado's journey as a Brand Ambassador and Educator for Great Lengths Canada encapsulates the essence of excellence and innovation in the world of Toronto hair extensions. With her unwavering commitment to quality, her ability to debunk common myths, and her endorsement of the superior Great Lengths method, Miranda continues to redefine the standards of beauty and style in Toronto's bustling salon scene. As you embark on your own hair extension journey, remember Miranda's words of wisdom and trust in the expertise of Great Lengths Canada to elevate your look to new heights. Embrace the beauty of transformation, and let your hair speak volumes about your unique style and personality. JOIN MIRANDA’S GREAT LENGTHS CERTIFICATION SEMINAR ON MARCH 10 & 11TH, 2024 IN TORONTO
Autumn has always been considered a time of change. September has taken away the summer and opens a new, fresh, and rejuvenating time. Fall is a reflective and magical season that enables to look within ourselves and plan our new goals. All social activities and summer planning are now over and we prepare for a new autumn to focus on ourselves. Healthy food, sports, relaxing evenings, personal care and of course a new hair look! In autumn the atmosphere becomes more relaxed, we have more time to focus on our well-being, and we take care of ourselves again. Hair is the part of our look that is most related to change, to self-renewal. That's why everyone, starting with celebrities, decides to change and renew their look with the arrival of fall and the colder season. Someone enjoys a new cut, short and jaunty, and someone else decides to change a detail, such as layer their hair or add a fringe to the look. People who want to dare a bit more, on the other hand, revolutionize their hair color, even turning to more particular and bright colors. In any case, the change in hairstyle is definitely a marked change that will not go unnoticed. Among the trends for fall 2022 we see long and layered cuts but also shorter and more vibrant cuts. The fringe always remains a must to give character to your look. LONG HAIR The long haircut is back, but this time more layered and voluminous. Great Lengths is the ideal solution for those with short hair who want to experience the vibes of long, voluminous hair. In fact, with Great Lengths' Tapes you can not only lengthen your hair and create dimension to the cut, but also add volume for a fuller look. The important thing is to scale the hair properly after applying the extensions, creating layers around the face to soften it and add dimension. Whether with a wavy or smooth style, the final look will look great and give you even more self-confidence. Short hair Long hair is not the only trend for fall 2022, as the classic short haircut is still very much fashionable. The wavy lob remains among the most fashionable cuts, adapted then according to the type of personality who wears it and depending on the facial features. The short cut lengthens a bit compared to classic short cuts by falling below the shoulder. Trending colors As for hair colors in vogue for fall 2022, we see a trend toward warm shades and the (almost) abandonment of cold shades. The trendy highlights are golden, bright, and luminous. Warm and golden blond is the trendiest color and gives brightness to the face while softening the features. Sticking to brown tones, on the other hand, highlights are always very trendy, and caramel-colored highlights are planned for this fall. If you do not want to use products that could damage your hair, Great Lengths offers a solution: add some Pre-Bonded strands or a few Tapes of Golden Bronde (col. 86) to your hair to create a totally chemical-free, great-looking balayage. Another really trendy color is coppery red. On social channels such as TikTok and Instagram so many Girls are moving toward this intense shade that is reminiscent of warm and bright autumn foliage tones. Great Lengths offers five different shades of red, and the ones best suited to follow this copper trend are Vibrant Copper (col. 70) and Auburn Allure (col. 73). Many celebrities have chosen to change their hair looks for this fall! Sophie Turner and Emma Stones followed the copper red hair trend, as did Cara Delevigne. In fact, the latter has created a new hairstyle using Pre-Bonded locks from Great Lengths in the color Turning Terracotta (col.31). Check out her new look below! What is your favorite hair trend for fall 2022? Run to your nearest Great Lengths certified salon to achieve a look that will leave everyone amazed!
beyond hair expectations, beyond Great lengths Beyond hair expectations, beyond Great Lengths: with the new campaign we aspire to improve the self-confidence and beauty of all people by offering various hairstyles that do not damage the natural hair. The general mood of the last years is certainly more libertine and wilder. In almost all industries, especially in fashion and beauty, trends are pushing toward naturalness and the acquisition of greater awareness and self-esteem. The hair trends for summer 2022 are many, inspired by catwalks or film stars, it is easy to take inspiration and change your look, but the important thing is to follow your instincts and create a hairstyle that reflects your personality. Changing the look is perceived as changing life, revolutionizing it, and starting again. This theory is in history; consider Lady Diana in 1992 who, after her divorce, gave herself a new short, jaunty haircut as a sign (for herself and others) of a fresh start. Caroline of Monaco also followed this philosophy as, after the death of her husband Stefano Casiraghi, she cut her hair into a bob. But change does not have to come after a sad event, it can also be a point of restarting towards a new project, a new direction, a new beginning. Revolutionizing the look and style is part of all of us, the desire for change, for a breath of fresh air and to feel different is a common and frequent feeling that needs to be indulged. This is why Great Lengths extensions are faithful allies of women and men who want to dare and pursue their desired hairstyle. Summer trends are many, it is true, but they quickly give way to new ones. Have you ever followed a hair trend only to regret it a few months later because it was no longer fashionable? But by then you have cut your hair, or colored it, and often also weakened and damaged it. Great Lengths offers its customers a wide range of extensions with shades to suit all tastes and allow you to follow the latest trends while keeping up with the times. THE LOOK If you want a voluminous, layered look with a balayage effect, it can be achieved in a few hours and without the use of chemicals. Brown balayage is a coloring technique that looks totally natural and is reminiscent of the effect of lightning done by the sun. This light and dark brown balayage aims to create a fuller and more natural effect. The perfect mix of brown tones was achieved with GL Tapes in the colors 02, 03, and 05 in 20'' length. GL Tapes are made from genuine top-quality hair and are anchored to an extra-thin adhesive strip designed to cause no tension and to lie completely flat on the head, guaranteeing total comfort, high performance, and fast application. The result is a new hairstyle concept to create a more voluminous effect and long, natural hair. GL Tapes are very flexible and can be used double or single. They offer unprecedented durability (approximately 6-8 weeks) and can be reused up to 3 times. What are you waiting for? Find the nearest Great Lengths certified salon and get the hairstyle for your summer!
beyond hair expectations, beyond Great lengths Beyond hair expectations, beyond Great Lengths: with the new campaign we aspire to enhance the self-confidence and beauty of all people by providing hairstyles of many kinds without damaging the natural hair. GREAT LENGTHS EXTENSIONS Great Lengths extensions are made from natural Remy and Double Drawn hair, coming from India and ethically sourced. They do not damage the hair and allow you to achieve many looks and hairstyles in a truly natural way! The common understanding of hair extensions is limited and Great Lengths strives daily to highlight the full potential of this product. Indeed, extensions can not only increase hair length, but also allow you to create color effects without chemicals, such as balayage, or increase hair volume in a practical and effective way. Whether Pre-Bonded or Tapes, they suit every hair type and every person, regardless of their gender. The new 2022 campaign also includes men's styling to highlight inclusivity by offering a trendy and characterful look. To create this effect, Great Lengths' Tapes extensions have been applied, with the shades used being 05, 28, and 85 from Natural Colors. The GL Tapes are made from genuine premium hair and are anchored to an extra-thin adhesive strip designed to cause no tension and to be totally flat on the head, guaranteeing total comfort, high performance, and fast application. The result is a new hairstyle concept to create a fuller effect and long, natural hair. ACHIEVABLE LOOKS There are many possibilities in terms of hairstyles that can be achieved with Great Lengths extensions. Depending on preferences and personality type, there is a suitable look. The first look is the typical surfer look, long and layered, left to air-dry for a 'natural wet' effect; an evergreen of cuts that gives fierceness and character. Thanks to Great Lengths extensions it is possible to wear this hairstyle just for the summer or for an event or short period without cutting or modifying the natural hair. Another timeless and always fashionable hairstyle is the Mullet. Straight from the 1980s, the Mullet was the most recognized hairstyle of the time among Punk singers and celebrities such as David Bowie, Jhon Travolta and Rob Lowe. It is a cut defined as unisex and can be worn by both women and men. The cut is short at the front and longer at the sides and back. The Mullet also lends itself well to fluorescent color effects by means of the balayage technique, so it can be done with a mix of Natural and Fashion colors from Great Lengths. Another trendy haircut is the Shag, a long, layered, scaled cut with frayed ends that give extra volume in the middle section. This cut is easily achieved with Great Lengths extensions to achieve volume and length without damaging the hair or drastically altering the cut. In general, each look is easily achievable and it is possible to have fun allowing your imagination and curiosity to run wild without the need to cut or color natural hair while preserving its natural essence. Find your nearest certified salon and create your new look with experts to dare and change without regretting it!
beyond hair expectations, beyond Great lengths Beyond hair expectations, beyond Great Lengths: with the new campaign we aspire to enhance the self-confidence and beauty of all people by providing hairstyles of many kinds without damaging the natural hair. Hair is an essential part of our body and gives us charm and confidence. However, it happens quite often that hair gets damaged or broken, whether due to health reasons or frequent use of straighteners, irons or color treatments. How many women have found themselves with burnt and broken hair? Perhaps once in a lifetime it happens to each of us. However, hair must be cared for constantly: - Directly: using high quality products (shampoo, conditioner, masks, oils), not overdoing the use of straighteners or irons, not over-lightening color effects that could burn the hair. - Indirectly: by taking supplements and vitamins that help hair growth and promote hair strength. Let's be honest, we all want hair as voluminous and shiny as what we see on the catwalks... but especially in hot and humid weather, even going to the hairdresser for a blow-dry is not what we expect and our hair becomes flat and frizzy after a few hours. The hair volume of the 60s is difficult to achieve at home and time-consuming. Great Lengths offers an alternative solution. Did you know that with hair extensions you can achieve hair full of volume and movement? Our hair is Double Drawn and Remy, all of which allow for a totally natural and smooth look. Once the extensions have been applied in one of Great Lengths' certified salons, you can let your imagination run wild and create lots of easy but trendy hairstyles that will give you that extra touch'. The most popular trends of the moment are soft and jaunty hairstyles, as fashion demands these days. Let's take a look at some of the most popular hair trends of the moment: - Use of hair accessories: the use of satin scrunchies (soft voluminous elastic bands) is very common lately. This type of elastic does not cause damage to the hair as it is very soft and, unlike traditional bands, does not break the hair. Many hairstyles can be created with scrunchies, including braids, tails, chignons and much more. The hairstyle can also be enriched with other accessories such as a headband, headscarf or hair clips. Hair accessories are very fashionable at the moment because they give an unpretentious but stylish look. - Braids framing the face or diffused in the hair: from Coachella onwards, this trend has never stopped, on the contrary, it has evolved to open up the imagination. Frontal braids framing the face are the trend of the moment, as shown by Hailey Bieber or Kendall Jenner up to Valentina Ferragni. This look can also be achieved with several scattered braids, often enriched with thin colored bands to create color in the hair and more dimension. - Soft hairstyles: as mentioned above, the hairstyles of the moment are almost all soft and easy-going. Chignons and ponytails can be high or low, but the common denominator must be a somewhat messy and disheveled style, with tufts spread out to be enriched by various accessories. Ponytails are worn either low or high, leaving a few hairs out to make the look more casual; the same goes for chignons, which often have the two front tufts uncombed and loose. The half-tail is also very much in vogue, as it allows the hair to be tied back but leaving part of it loose. THE LOOK All of these trends are easily achievable after the application of Great Lengths Pre-Bonded hair extensions and perform even better because the hairstyles will be more voluminous and fuller. Volume is an important plus that gives movement and dimension to both loose hair and hair styled in the coolest ways. To achieve this warm-toned look with red and golden undertones, Tapes extensions in shades 08, 24, 84 and 85 from Great Lengths were applied. Find your nearest Great Lengths certified salon and book your appointment, create the look with your hairstylist and have fun with the coolest hairstyles of the moment!
beyond hair expectations, beyond Great lengths Beyond hair expectations, beyond Great Lengths: with the new campaign we aspire to enhance the self-confidence and beauty of all people by providing hairstyles of many kinds without damaging the natural hair. Hair is a means of expressing our personality, whether short or long, it gives us the opportunity to express ourselves to others. This is why Great Lengths aims to enhance your natural hair and support you in achieving the hairstyle you have always dreamed of. The understanding of hair extensions has always been linked to the theme of lengthening, but this is not the only effect that can be achieved, quite the contrary! There are plenty of different ways to take advantage of Great Lengths' 100% Remy and Double Drawn hair. Hair extensions, in fact, enable you to create color effects without chemicals, create volume in any cut (long or short), and thus create a totally natural look that enhances your natural beauty, without drastic changes. With the arrival of summer and warm temperatures, it is easier to be tempted by a fresh, easy-going cut, but it is also just as easy to regret it later. That is why Great Lengths provides you with solutions in both cases. If you're looking for a short, jaunty French cut, but are afraid of losing your volume, Great Lengths hair extensions make it quick and easy to create a short but voluminous and totally natural bob or long bob! If, on the other hand, you have cut your hair short and in addition to the volume you would like to be able to go back in time and get your long hair back, fear not, Great Lengths extensions can give you the hairstyle you need either by adding thickness and volume to your hair or by restoring it to its original length. The trends for summer 2022 on short haircuts are many, but the general concept is to achieve a casual, jaunty look that is easy to wear disheveled. Depending on your face shape or preferences, ask your hairstylist which cut suits you best. Don't let it scare you if your hair is thin, Great Lengths Tapes extensions will be your ally in achieving your voluminous and natural summer haircut! The GL Tapes are made of authentic premium hair. The tapes are anchored to an extra-thin adhesive strip, it’s designed not to cause any tension and feels completely flat on the head by providing total comfort, high performance, and a fast application. The result is a new concept of hairstyle to create a fuller effect or long luxurious hair! The color range is wide, it goes from Natural shades to Fashion colors. Tapes are available in Natural, Rooted, Piano, Bronde, and Fashion shades. Discover all and choose your favorite! THE LOOK Great Lengths offers a voluminous long bob in natural tones that gives a full and casual effect. Great Lengths' Tapes extensions can be applied to create a fuller effect even in shorter lengths. This elegant and casual shoulder-length bob has texture, movement, and deep dimension. The shades to create this look are 22, 27, 59, and 61 in 12 length. Check out the final look! Discover the nearest Great Lengths certified salon and achieve the look of your dreams!
Turn on the highlights with Great lengths Beyond hair expectations, beyond Great Lengths: with the new campaign we aspire to enhance the self-confidence and beauty of all people by providing hairstyles of many kinds without damaging the natural hair. Different colour effects can be styled with Great Lengths extensions, such as balayage, babylights, degradé but also more voluminous and long hair, avoiding chemicals and without damaging your natural hair. Playing with lights has always been a common and trendy technique because it can confer a bright and natural look. There are many types of lightening techniques, the most popular are highlights, babylights, balayage or degradé. Achieving the right technique on the client can create the ultimate confidence-boosting transformation. All these techniques can be obtained using Great Lengths extensions, avoiding chemical products that could damage the natural hair. The first effect that can be achieved are highlights. By adding strands in lighter shades above the natural hair tone the result will be natural and bright. The highlights effect creates dimension and depth to the hair in a natural and flawless way. Babylights are similar to highlights but can be obtained by adding single strands so as to create a subtle and natural, sun-kissed effect. To avoid strong contrast that could result less natural, it is indicated to use strands not too much lighter than natural colour. Degradé is another color effect which involves inserting strands of different (light) shades into the natural hair in different places and close together, so as to achieve different and homogeneous shades of color. The effect you will get is very natural as it looks like it was made by the sun THE LOOK The color melting between chocolate and caramel creates a delicious blend between Great Lengths extensions and the natural hair providing a chemical-free and voluminous balayage effect. The balayage effect allows to achieve chic and glamorous hair thanks to a natural-looking play of lights. It is a technique that can be suitable not only for blonde shades but also on brown hair, because it doesn’t create contrast with the roots, appearing natural and glam The shades to create this particular trendy balayage are 03, 05 and 67 of Great Lengths hair extensions. Discover the final result in the video below! Have you always dreamed of long and voluminous hair? Now you know how to get it. Great Lengths Pre-Bonded hair extensions This is the most popular within our applications and can be used to obtain color effects (such as balayage in this case) and add volume and/or length to natural hair. The application is invisible and lasts from 4 to 6 months with appropriate maintenance. After the application, it’s possible to style the hair in many different ways, from straight to curly depending on your preferences. What are you waiting for? Click here to find the nearest Great Lengths certified salon!
You have to admit it... Our frenetic everyday lives often rob you of those little moments of self-care and relaxation that are good for your mind and body! It has become almost impossible to enjoy activities that relieve us of thoughts and tensions and we end up getting stuck between social and personal commitments. There are plenty of options for escaping and relaxing with a refreshing break... but the trend of the moment is spending an afternoon inside a luxury hotel. That's right, the luxury hotel is one of the few places where you can escape without distraction, in total peace and quiet; in an environment that can offer unique, totally tailor-made care and attention. Great Lengths cares deeply about the well-being of its customers and believes it is essential to create a relaxing ritual and luxurious atmosphere around the application of extensions. The brand can be found in many luxury salons located in exclusive hotels around the world thanks to our partnership with Rossano Ferretti, whose hairdressers provide a veritable oasis of relaxation and wellness. We had the pleasure of welcoming some guests to Rossano Ferretti's salon to share an afternoon of personal care. For the Milanese at the Four Seasons in Milan, for the Parisians at the Cheval Blanc in Paris, and for the New Yorkers at the Park Hyatt in New York. Each one of these wonderful hotels has a unique flavor and is able to transport you to another dimension. The real luxury is that, in addition to the beautiful rooms and suites, there is also access to a spa and a hair salon where you can indulge in relaxation and personal care. Inside these Rossano Ferretti’s salons, Great Lengths Tapes extensions can be applied. The Tapes are created using premium quality natural hair; they are anchored to a super-thin adhesive, designed not to cause tension by remaining flat on the head. They deliver a variety of results: more volume, length, and even light effects such as balayage... all in just a few hours! Maria Vittoria and Silvia spent a few hours at the Four Seasons in Milan and opted for our GL Tapes extensions: look at the result! More volume, length, and natural, radiant color! In addition to hair care, there are many other activities you can do while relaxing in a luxury hotel and we share our favorites with you: Breakfast. Breakfast is one of our favorite hotel offerings. Extremely satisfying, varied, and well-prepared, it satisfies all types of cuisine and alimentary habits. Usually served as a buffet, the intercontinental breakfast ensures that the day begins in the best possible way. Brunch. For those latecomers to breakfast or those who like to combine breakfast with lunch, a brunch is a good option. From avocado toast to pancakes, it satisfies both sweet and savory appetites. Brunch is also the most Instagrammable meal, often accompanied by fruit and vegetable juices to make it healthier and colorful. Spa. One thing you should not miss at a luxury hotel is the spa ritual; between the hammam, the Finnish sauna, and the Turkish bath, the afternoon of relaxation gains a different flavor. And to make sure you don't miss anything you can end the day with a relaxing massage. Happy hour. In classic Italian style, the “aperitivo” time is around 7 pm and is the most awaited moment of the day. Luxury hotels have beautiful interior gardens or areas in which to enjoy a drink or some wine with refreshments. Have we inspired you to book a relaxing day at the hotel? Visit us in our certified salons or Rossano Ferretti’s salons inside some of the world's most beautiful hotels!
B Corp sustainability is becoming an increasingly popular topic but what does B Corp mean? This was one of the questions that Great Lengths asked Valentina Ciurlante, who represents the B Corp Movement in Italy. During our interview, we talked about the positive energy that is created when awareness is used constructively. Her first encounter with the world of B Corp companies was during a trip to South America. Once back in Italy, she decided to embark on a professional path to promote that same ethical philosophy in her home country. Eventually, her research led her to Nativa, Italy's first B Corp, a country partner for B Lab and one of the movement’s founding companies in Europe. Nativa aims to promote the B Corp philosophy in Italy and guide Italian companies towards a positive impact. So, getting back to our first question, what is a B Corp? B Corporations, are companies certified by B Lab that intend to change the way we do business. They aim to define a new type of company, where the purpose is not only to generate financial profit for shareholders but also to make a profit for the benefit of people and the environment, using a more responsible, sustainable and transparent approach. The B Corp certification represents the company's brand awareness, which is promoted internally in order to improve results and stimulate further growth; and externally, to raise awareness and encourage more businesses to join the network. How can a company become a B Corp? To get certified, B Corp companies must be assessed by B Lab, a non-profit network that measures their performance according to a universal yardstick: the company's positive impact on society and the planet. The B Impact Assessment (BIA) is the assessment tool used to measure, compare and improve a company’s performance. A company that scores between 80 and 200 points is awarded a certificate of excellence that confirms its compliance with the highest standards of social and environmental performance. The BIA is also the tool used by the United Nations to measure the company’s performance on the 2030 Sustainable Development Goals. What does a B Corp do? The B Corp philosophy is based on the principle of interdependence, which means going beyond the boundaries of corporate competitiveness to share knowledge and technical expertise, making them available and a benefit to all. This is the philosophy on which the B Corp Beauty Coalition movement was founded in 2021. It is an alliance of international B Corp companies specializing in the beauty segment that have decided to join efforts to enhance quality standards by using their business as a positive force for change. 'Beauty for Good' is the mission promoted by the B Corp Beauty Coalition to improve social and environmental practices and raise customer awareness towards more ethical consumer choices. Great Lengths, too, recently joined the B Corp Beauty Coalition, becoming the first sustainable hair extensions B Corp to promote a new, more responsible and conscious beauty model. How does a B Corp work? Certified B Corp companies are required to set internal goals and track the progress of their quality standards over a three-year cycle. In the meantime, they must follow specific working groups to achieve an annual objective in collaboration with other B Corp-certified businesses through communication campaigns to promote projects and initiatives. #UnlockTheChange is the Italian communication campaign created in 2020 during the pandemic lockdown period to 'unlock the change' and raise people's awareness about the achievements made by Italian B Corp brands. The first Italian B Corp report was released on 21 February. This document illustrates the results of the Italian B Corp community, the activities it carried out in 2021 and the commitments for 2022 regarding joint initiatives such as #UnlockTheChange, #UnlockGenderEquality, #UnlockNetZero and #UnlockEducation. In conclusion, what does it mean to be a B Corp? You become a B Corp to aspire to a better future, where more and more companies compete positively, not only to be the best in the world but to be the best for the world. Great Lengths firmly believes in this sustainability philosophy. Behind the company's name, in fact, is the quality of premium hair extensions, made with the care and dedication of creative talents using their knowledge and passion. Thank you, Valentina.
Company with certified management
