Great Lengths is thrilled to introduce their newest innovation: GL Pre-bonded Two Tone Shades. The GL Pre-bonded Two Tones Shades are extremely unique in that each side of the strand shows the colour a little differently. One side will show the lighter shade more prevalently, while on the opposite side, the darker shade shines through, thus allowing for major creativity. Depending on your choice of pattern, each installation can look slightly different from the next. Your guests will love their new look! A welcome addition to our lineup of products, these pre-blended tones promise to make the application process much quicker and easier for the stylist (no more custom blending needed) and deliver a more natural affect for the client! GL Pre-Bonded Two Tones will be available in 12, 16 and 20 inch strands in the following blended tones:
Kelly Convery is a seasoned hair industry professional, with more than 10 years of industry experience. In 2019, she opened SKC Salon in Edmonton with two other independent stylists, Scirocco and Chelsea; and she welcomed her second daughter into the world. It was a big, and busy, year for Kelly to say the least! We got to know Kelly through our Stylist Spotlight. Check it out below! Tell us a bit about you and your career! How did you get your start, and what has led you to where you are today? I've been in this industry for about 12 years, and it’s been amazing! I couldn't have asked for a more fulfilling career choice. To be honest, it kind of happened by accident. My mom was the one who suggested hair school. Two weeks into my schooling I was convinced. I thought this is actually amazing, I haven't looked back since. It has taken a lot of hard work to get me where I am today; our industry isn't easy. You want to please everyone, and sometimes you just aren't the right fit for that specific client, it can be hard not to take it personally or see it as a failure or an, I’m not good enough situation. It took me a while to get to the point of realization that, you know what, for every ten you impress there will always be the one that you don't. We are only human at the end of the day. You salon, SKC, opened in July of this year. As you approach your six month mark, what has been the biggest lesson learned and what has been your favourite part of the experience so far? Opening SKC was and has been amazing. We have obviously had some learning curves and having just had a baby it was overwhelming at times, but my two partners have made it such a fun experience. When you work closely with like-minded individuals and can still hang out with them outside of the salon and not get tired of one another, I think that says a lot about the relationships. We keep each other accountable and I think that is something that you need when running a business. How long have you been working with Great Lengths, what was your inspiration to join the GL network? I’ve been with Great Lengths for about 8 years, and I’ve had them in my hair for about 10. My mentor at the time would always let me watch her client installs, and once she put them in my hair, (regretfully, I had cut my hair into the Victoria Beckham bob at that time) I was immediately hooked. Seeing the look on women’s faces, and how much their confidence sky rocketed once they saw their new look made me realize I NEED to work with this company. What impact has being a Great Lengths Artist had on you and your business? Great Lengths has been such an amazing addition to my business. It has created an additional sense of trust with my clientele, as well as within the industry as a whole. Anyone who has heard of Great Lengths knows the training that comes with being able to offer this service. That value on education is a good indicator to people that the brand isn't gimmicky, and it isn’t something that is going to fade out in a year or two. They have been around for a long time, have won countless awards and are the best extensions out there for your hair. And it shows. What do you love about Great Lengths? What don't I love is the better question! Having had them in my hair for so long, I feel lost without them (for the whole three days in between applications haha). I love that they are ethically sourced, that is a huge factor for me. I love that the bonds are customizable, that the shades never lose their tones and can be altered so easily. I love them because you can just do so much with them; add length, volume, fix a bad haircut, add colour without actually colouring the client’s hair if their hair is already compromised. Plus, once they are in, they are in. There is no coming in every couple of weeks to tighten them. And last but not least, I love the removal. Once their extensions are removed, I love showing clients just how much their hair has GROWN and that it is still in great condition. In addition to being a busy stylist, you’re a mom to two daughters, one under the age of one - how do you manage to do it all? Do you have any advice or time management tips for those trying to juggle a number of things on the go? I have a great support system, my fiancé has been my rock during this whole process, I couldn't have maintained my clientele, opened up a shop, or been the mom I am without him or our family. I’d like to be able to give advice, but I never understood when I asked clients and friends how they did it all, and every response was, you just do, but I totally get it now. You really just do what you need to do. You’ve spoken on Instagram about the importance of education, what led you to speak up about the topic? As cliché as it is, you really don't ever stop learning, and in our industry you need to stay on top of your craft or you will be considered a dinosaur. I think that sometimes people in our industry get to a place of, Oh I’m doing so well, I know everything, but realistically you can be replaced very easily. Keeping yourself up to date is important. If you go to a class and take one thing away from it, you’re already ahead. It’s not like our classes are taught in boring locations; we can be in New York, LA, or somewhere cool like that and that just makes the experience and the education that much better. What is your personal favourite hair trend right now? Why do you love it? I would say my favourite trend at the moment is going grey, and I don’t mean the artificial grey shades, but the natural growing out grey in between colours. Grey hair always had this stigma of being old and unkempt, and I completely disagree. When I see a woman wearing her natural shade with some pops of colour, the first thing I think is, Wow, this woman has so much confidence and does not care what people think.” I just love how the stigma of it is changing. It makes me look forward to when my hair goes that route. Do you have any colour or style predictions for Winter 2019/2020? What I hope comes back, and think will come back, is old school highlights. We have consistently used balayage and lived-in looks as our safety net (no hate to artists who capitalize on these methods), but I think there are a lot of technical aspects and placement/ positioning that you can’t hide with highlights, as opposed to hair painting. Do you have a style icon? Or a hair hero? My style icon is Riawna Capri. I absolutely love everything about her and the 901 Salon. She’s also a Great Lengths artist, so that adds to my love. Everything she does is so natural; it’s like talent and inspiration just ooze out of her hands. And of course, she’s stunning! If you could pick a celebrity, a public figure, anyone at all - whose hair would you love to work on? If I could work on anyone’s hair, I would go back in time and do Britney Spears hair after she shaved it and then had countless types of extensions... the images still haunt me. Ha! What or who do you look to for inspiration? I look to my peers around me. Social media is all smoke and mirrors, I try not to get too wrapped up in it, so I love watching my colleagues and fellow stylists in our area. And of course, my daughters, they inspire me to be a better person and I feel like they’ve helped me connect on a whole other level, not just with clients but with everyone I encounter. What personality traits do you feel are most beneficial to your success? I think being open to criticism, my drive and ambition to continually educate myself and my attention to detail have benefited me. (Especially when it comes to Great Lengths; applications are a very meticulous process!) And, I think a sense of humour is important; two to three hours with one person is a long time, it shouldn't all be serious! What advice would you offer newly certified stylists to best take advantage of their GL skillset? Practice with customizing the bond! I find it so satisfying to know that different bond sizes can be used throughout a client’s hair. Knowing that I’ve created different colour, movement and density in different places gives me such a good feeling when I look at the finished result. Do you have any Great Lengths do's and don’ts? Clients, DO: Your research on your Artist. The Great Lengths website will show you who is certified in your area. Do research: check their Instagram, read reviews, etc. Every artist specializes in different looks. DON’T: be afraid to ask questions! What is your favourite part of being a stylist? As cliché as it sounds, My favourite part about being a stylist is the relationships you create with your clients; developing that trust, being able to try new things on them, or offer something you know they were nervous to ask for. And, I love the constant learning, I love being a sponge and watching stylists do their thing. It’s very uplifting and rewarding to see other stylists love something as much as I do. Do you have a favourite mantra, quote or saying you like to keep in mind? Work smarter, not harder. What are your goals and aspirations moving forward? My goal is to simply live in the moment. I love where I am at right now; I just want to continue at this pace, and to continue to focus on perfecting my craft. FOLLOW KELLY AND SKC ON INSTAGRAM.
BY STEVEN MATHEW Hello hair pros! I’m super excited to be discussing this topic! Growing your business with hair extensions is a subject I am passionate about! In fact, it’s something I think about all the time, as I myself am constantly looking to grow. With extensions booming as a niche business, it has become essential for some stylists to add them to their list of services, and others like myself feeling the need to specialize full-time. Whichever end of that spectrum you may fall, I hope these few simple tips will help you to grow the business of your dreams! First Things First: Build Your Brand If you have just started offering hair extension services, it’s important you’re able to launch with confidence. You may be wondering “How do you get people in the chair without any previous work to show them?” Well, you need enticing content, and fast! After completing a certification course, I would recommend booking several models, having a set “model rate” to cover costs, then photographing before and afters; shots of the hair extensions, and the process behind the scenes as well. If you are clever with your visuals, you can capture a ton of content with only a few different models. Don’t be afraid to style and restyle the same model’s hair, put them into different outfits or pose them in different areas of your salon for additional visual content. Collect as much content as you can! The more you are able to use social media to post about your new service, the more guests you will book! Look Within Your Existing Clientele Don’t be afraid to give your client list a healthy little “audit”. Chances are a number of your clients are more curious about extensions than you think, and they may not yet know their options! When people hear the words “hair extensions”, they automatically think of lengthening, when as stylists know, you can also highlight and volumize as well! Could some of your VIP guests benefit from additional strands? A flash of colour around the face? Do you have a fine-haired client with a bob whose sides could be fuller? While you may not convince your regular guests to do a full lengthening service right away, don’t be afraid to offer them a little enhancement with a less intense application in the meantime! And hey– almost everyone can use a little extra hair, right?! Use social media the RIGHT way One of the best ways to get new guests is to use social media to target people in your vicinity. My number one goal when posting to social media is to keep my chair full with consultations and applications. In addition to posting attractive visuals to engage potential guests, be sure to also do the following: Share your “Why” Why did you get into doing hair extensions? What makes your specific hair extension business unique? People don’t buy what you do, they buy why you do it. Don’t be afraid to show off the process We all love to see behind the scenes. Before photos, the application process, tips and tricks for aftercare… Show it all. Clients will love how informative you are! Be accessible Make sure your name, preferred contact details and salon address are clearly posted in your bio. I can’t help but shake my head when I come across a great hair portfolio only to find the stylist has omitted an important detail like how to book them. Make it easy for people to find out how to do business with you. Show YOURSELF off! Potential clients love to see who they will be serviced by. After all, the person who will do their hair is just as important as your work. Every 6-9 photos you post should include a visual of you. Remind us who is behind all those beautiful heads of hair. Use location geo-tagging Posting at popular nearby attractions or establishments, where your target audience may be shopping, dining or hanging out, is a great way to capture people’s attention while out and about. Tailor your content If you have chosen to specialize in hair extensions alone, I recommend tailoring the content on your social media channels/website to reflect what you hope to do in your chair. You’ll get back what you put out. My best advice is to put yourself in a potential client’s shoes. If you stumbled across your Instagram page, would you be finding what you are looking for? Does it look like you’re at the top of your game? Passionate about your craft? Try to visualize what types of hashtags you would search if looking for an extension artist in your city and use them in the caption of every post. Hire a Business Coach or Seek Out a Mentor or Online Group Coaching Program There is a wealth of information, experience, great tips, and advice to be found from people who’ve already been there and done that. If you’re struggling to grow your hair extension business after some time, and you’re using some of the aforementioned recommendations, perhaps it’s time to seek out the advice from professionals who can help you along the way and be your cheerleader! There are wonderful group coaching programs out there to do just that! I am involved in one in particular: Hair Pro Extension Academy by Ashley Diana (@missashleyhair). Ashley is a certified Great Lengths Artist from Las Vegas. Her program is a combination of technical and business / mindset coaching. It is a lifetime course with content always being added, along with monthly coaching with Ashley herself! You can request specific topics, and they will add what you need to the course as you go along, helping you to grow your extension business and affording you a venue with which to share ideas and ask questions. Learn more about Hair Pro Extension Academy. I wish you all the best with growing your business with hair extensions! I love to see people succeed! If you have any great tips on how to grow in this niche industry, drop me a line @stevenmathew. I’d love to hear from you!
“The Kids’ Theatre” is the fifth episode of the “The Great Italian Journey”, Great Lengths 2020 communication campaign, dedicated to Goethe’s Italian travel diary. This story celebrates the cheerful, playful side of Dolce Vita, that the two female foreign visitors discover by approaching a unique artistic expression, very peculiar of Palermo: the kids’ theatre, recognized by UNESCO as a masterpiece of the oral and intangible heritage of humanity. The puppet show has always been a fun way to deliver education to both children and adults, way before the diffusion of the public school. It starts in the mid nineteenth century, with stories of bandits and saints, Shakespearean dramas and above all the very popular events of the paladins of France told by Ludovico Ariosto in his epic poem “Orlando Furioso”. Mixing realism and fantasy, tragedy and comedy, the kids’ theatre, known in Italian as “Opera dei Pupi” convey the values of Sicilian people, such as chivalry, sense of honor, the defense of the weak and the priority of boundless love. Besides the literary aspect, this theatre exhibits a precious, rare, endangered and extremely skilled craftsmanship. Puppets are actually still made manually: forging their metal armor requires a month of work for each puppet. Every puppet, or pupo, is a unique wooden piece, different from any other, that can also be made on commission for a value of over 1000€ each. In Palermo the work of the puppets is linked to the names of various families. The theatre that hosted Great Length’s production is Franco Cuticchio’s, now a third generation of puppeteers (Franco is also displayed in the video working with a new pupo). The protagonist of this story is Agatha, a model and actress with an outstanding personality, who enters the micro stage herself to start making jokes with the puppet and playing the accordion, the musical instrument that is still used for the shows’ live soundtracks. Her casual, fresh, short, curly look with a bang is easy, fun and practical. It shows perfectly a less obvious use of extensions: one not applied to give length to hair, but to naturally volumize, and give height to the top of the head. Naturalness is also key to Agatha’s hair color choice, a warm chocolate shade, deep and intense, made possible with the application of GL Pre-Bonded strands in 12 length - colour 03.
“The Magic of Majolica” is the third episode of the “The Great Italian Journey”, Great Lengths 2020 communication campaign, inspired by Goethe’s Italian travel diary. In this episode Yzan, the Asian woman, welcomes us by opening the doors of a special place. She invites us to enter and discover one of Palermo’s hidden gems, The Casa Museo Stanze al Genio, a unique museum located in a baroque palace in the very heart of the historical centre. The museum collection consists of 5000 glazed square floor tiles from Southern Italy, manufactured between the 15th and 20th century for the pleasure and enjoyment of the aristocracy, the wealthy middle class and the religious communities. Besides the outstanding beauty and modernity of the tiles’ decorations, what is unique about this museum, is that it is hosted inside a fully furnished and functional private apartment, which is still used by its owners. Such an incredible combination of private and public living is a fascinating demonstration of how much Italian creativity is woven into everyday lifestyle and personal choices. The protagonists of the story sit on the floor, a perfect graphic framework, that enhances their elegance and majesty. In particular, we would like to draw your attention to Gintare, the only blonde woman of the group. Her timeless beauty stand outs in the cozy atmosphere of the room. With her soft gaze, her warm honey blonde hair color, she is the emblem of a gentle femininity. The Rossano Ferretti team shaped what is one of the most widespread women’s aspirations: long, voluminous, naturally wavy hair. Gintare’s look is so aspirational because of her light hair color, it looks as if she had been spending time on a Sicilian beach under the radiant sun for several days or weeks. Her roots are darker, while the lengths and ends of her hair have graduated tones. Technically speaking, Gintare’s look is achieved by using 150 GL pre-bonded hair, in a combination of colors: Rooted 68/23 where 5 cm of dark roots drastically transition into a shiny blonde and Bronde 63/23 where the darker roots subtly transition into much lighter shade on the ends.
“A Magnificent View” is the second episode of the Great Lengths 2020 communication campaign, inspired by Goethe’s Italian travel diary. This episode is the metaphoric sunrise of the protagonists’ journey, a beginning full of desire to be open to new experiences, in a new place. A woman opens the book and suddenly it’s a fresh autumn morning, with a weak sunlight seeping in through the shutters. So the story begins in an intimate mood, as the protagonists wake up in a peculiar place, which is not so obviously connected to the sicilian tradition: it is actually a Chinese Palace, a gorgeous building located inside a park just outside Palermo, and former royal residence of the House of Bourbon-Two Sicilies designed in the style of Chinoiserie. Today it is a museum and a rare example of eclectic architecture. The atmosphere of the location, full of contrasts, suggests the shape of the mind, where everything co-exists at the same time: past and future, memory and imagination. Different places appear and the physical journey becomes a dreamy one. Contrast is the leit-motiv of the female aestethic look&feel: outfits range from bright or pastel solid colors to black&white, while all hairstyles are contemporary, minimalistic pull-ups, of different shapes, ranging from chignons to braids to ‘60s volume. Romana, the main protagonist of the story (she’s the woman who kicks off the day by opening the windows on an enchanting Italian garden), wears a mix of GL TAPES and GL TAPES+, in both 04 and 06 shades, applied skillfully by the international Great Lengths hairdressers’ team.
Spring is a time for fresh beginnings, and nothing refreshes your look quite like a new hairstyle. The Spring/Summer 2020 runways were filled with hair inspiration to give us a glimpse at the biggest hair trends that are about to be all over your Insta feeds. If we go by what was spotted on the runways, retro '70s styles will reign supreme, braided pigtails are all grown up, and out-of-the-ordinary pearl and crystal embellishments will add a pretty touch to any look. CHECK OUT 5 FAVOURITE HAIR TRENDS THAT ON THEIR WAY TO THE TOP OF THE, “IT LIST” THIS SPRING. 70’s inspired The spirit of the 70’s was all over the catwalks yet again this Spring. From textured, shaggy waves, simple centre parts, and afros, think 1970’s era with a modern touch. The runways at Celine, Albert Ferretti, and Saint Laurent all embraced the 70’s style, delivering plenty of hair inspiration to start off the Spring season. At Chanel, stylist Sam McKnight was overheard saying: We are inspired by the ladies of the 1970s who had heavy gorgeous hair like curtains. It's done in a natural way, it's brushable, it’s heavy, it moves, and it's luxurious. Long live 70’s style. 70's Inspired Braids Let’s be honest: braids aren’t a trend, they’re a constant, but that doesn’t mean it’s same old- same old for Spring 2020 braids. This Spring we’ll see braids in a variety of styles that recall older trends in a new way. Braided pigtails were spotted on the runway paired with sophisticated suits for a look that was refreshingly cool, and easy to copy off the runway. Who would have guessed that a crisp middle part, and tight double braids that started just behind the ears, a la “Wednesday Adams”, would be a runway hit? Braided face framing tendrils are going to bring the 90’s back in a new unique way. Other looks we’ll see: skinny braids hidden amongst the rest of your hair, boho braids (always popular), and tight and pristine low braids for a prim and proper look. Braids Embellishments This trend was spotted in Winter 2020, on Chloe Coleman and Michelle Williams at the 2020 Sag Awards and in Lucy Boynton’s pearl-studded part at the Oscars, and it’s definitely going to carry into Spring. Shiny waves, braids and buns, styles of all sorts were heavily embellished with hair combs, clips, pearls, crystals, beads, gems, bows, flowers… you name it, it was spotted on Spring/Summer runways. Soft, romantic waves and curls were adorned with crystals for a beautiful finish on the Bibhu Mohapatra runway. At Marc Jacobs, top knots were finished with a handful of eye-catching hair clips, and at Afffair: barrettes and clips moved from accent category to statement territory. Embellissements Fashion Shades It seems Billie Eillish has had an impact. Celebrity hairstylist, Clayton Hawkins says, neon green, orange and highlighter yellow are going to be everywhere…” This Spring be prepared to see pretty much all of your favorite influencers playing around with bright hues of colour in their hair. If you’ve been thinking of taking the plunge and trying some fashion hair colours, now’s the time! Neon red was a striking colour on Yuan Bing Bing, who walked the runway for Roland Mouret, Ermanno Scervino, and House of Holland. If a full head of colour is a little much, just a touch of colour is on trend too, as indicated by the dip dye ends spotted on Demi Lovato, or the faded streaks in the buns of models at Rebecca Minkoff. A pop of chemical-free colour can be added with Great Lengths for a damage-free, short-term commitment to this Spring trend. Fashion Shades Last but not least… Extensions will be trending! says Edward Tricomi, well-known global stylist. Extensions are indeed a growing worldwide trend that doesn’t seem to be slowing down. By 2023, the global hair extension and wig market is expected to exceed $10 billion in revenue. We’ve already seen sneak peeks of this trend with the Kardashians making a solid case for Rapunzel-length hair during Paris Fashion Week at the start of the month. Kim Kardashian showed off dramatic mid-thigh length ponytail extensions, and Kylie Jenner sported a braid longer than she is tall. While Kylie’s look may be a little on the extreme side, we think ultra-long ponytails are set to be trending this Spring Season. The versatility of extensions makes them an extremely popular option for adding length, volume or colour, to help achieve all the styles set to be trending from Spring into Summer. Last but not least
Natacha Thivierge is the founder and co-owner of Salōn XN, a popular high-end salon in Blainville, Quebec. Designed to cater exclusively to women, Salōn XN has become the go-to salon for Quebec’s young female influencers to feel pampered and leave feeling beautiful and confident. Natacha is a newly certified Great Lengths stylist and has already made quite the impression on Instagram with her beautiful applications. We couldn’t wait to get to know Natacha for our Stylist Spotlight. Tell us a bit about you and your career! How did you get your start, and what led you to your role as co-owner of Salōn XN? I started in the hairdressing field at 14 years old. I did my training and I knew immediately that it was what I wanted to do. After having done everything (colourist, barber, hair extensions, cuts), I wanted to offer a unique service dedicated to women only. Two years ago I founded Salōn XN, and now here I am! Tell us about Salōn XN! Salōn XN is my world. It is for me a place dedicated to making every woman feel good, receiving personalized service. We offer a range of services, anything a woman could want! My goal is to offer the best to our customers with quality products and service. How long have you been working with Great Lengths; what was your inspiration to join the GL network? I have only just recently become a certified Great Lengths technician, less than a year ago, however, I have been doing other methods of extensions for 12 years. I started with the technique where I had to put the glue on the strands of hair myself - it was horrible! I tried more than twenty companies until I discovered GL, and it has changed my life! What impact has being a Great Lengths Artist had on you and your business? The word that comes to mind is professionalism. When we began offering Great Lengths, it all made sense. I am proud to offer a product with a unique range, a history and a level of quality that aligns with our Salōn XN brand. What do you love about Great Lengths? I love the number of options we have with Great Lengths. It’s incredible when I take out my colour ring with all of the colour options; it allows me to be so creative. I love explaining the Great Lengths reputation, history, the installation process, and the quality! I love telling my client that she will have the most beautiful hair in the world when she chooses Great Lengths extensions. What is your personal favourite hair trend right now? We specialize in blond, so our clients stand out, often with several shades of warm or cool blond. These are my favourite colours. What are your predictions for the top hair trends for Spring 2020? For Spring 2020, I predict a lot of blonde, multidimensional browns, and pastels for festivals. I promise you’ll see beautiful colour coming out of Salōn XN. If you could pick a celebrity, a public figure, anyone- whose hair would you love to work on? Maripier Morin, my Quebec idol. I think she represents the current woman so perfectly! What or who do you look to for inspiration? I take inspiration from everyone; my employees, Instagram, other salons. Max Gourgues (@maxgourgues), and hair educator Marie-Anne Labrie (@pinklablonde) are particularly inspiring! We are so lucky to have such passionate and creative people in Quebec. Salōn XN works closely with a number of influencers in Quebec. How have you worked to develop these relationships? What do you like about working with these influential young woman? I have built a bond and a great level of trust with them. While it is a business relationship, it is also friendly. Salōn XN has an image of being true, sincere and authentic and it’s a top priority to ensure our clients feel this. It is very important to me. I often get asked the question, How did you build those relationships? Salōn XN is fresh, it is current and we always have new plans in the works. We involve our influencers with developing our plans and I think this has been an important part of those relationships. I love working with them, it's inspiring. We work together in a mutually beneficial way to reap the rewards. It’s very motivating. What advice would you offer newly certified stylists to best take advantage of their GL skillset? First and foremost - Respect your client's hair. Stay true to this and you can do amazing work. Mix tone on tone to create beautiful finishes, and develop a style that is unique to you and your client. What personality traits do you think are most beneficial to your success? I’m a perfectionist! Some would say that in your personal life, perfectionism is not entirely beneficial, but at work it gives you an advantage. I’m very committed to ensuring everything I do feels well-executed, clean, as close to perfect as possible. My approach to social media and Instagram have also proven to be incredibly beneficial. What is your favourite part of being a stylist? I love giving advice, guiding my clients, and proving to them that anything is possible when it is well-executed. Above all, I love being able to change perceptions of hair extensions with Great Lengths. Do you have a favourite mantra, a quote or a saying you like to keep in mind? “Respect the hair.” With your recent engagement, a young daughter and a successful salon, 2020 is bound to be a busy year for you! What are your goals and aspirations as you move forward? I believe that staying busy and being surrounded with people and things that make you happy makes us move forward in all aspects of our life. This year, Salōn XN will continue to evolve in big ways; we have several beautiful projects launching soon. I’ll stay busy! FOLLOW NATACHA AND SALON XN ON INSTAGRAM.
Great Lengths Universal’s latest campaign features elegance and beauty against the backdrop of Italian heritage and culture. Creative directed by Alessandro Molinari, Elisa Barbieri and Rossano Ferretti, the new 2020 global campaign is titled, “The Great Italian Journey” and is a colourful and elegant display. As indicated by the title of the campaign, the aspirational collection of photographs and videos feature five women on a journey through Italy, discovering the Sicilian atmosphere, flavours, and traditions. Each of the five woman have an individual style and beauty that has been enhanced with Great Lengths. The contemporary and varied personal beauty, hair style and personality of each woman become stand out features against the Baroque backdrop. The Palermo setting is an incredibly fitting location for this collection; Italy plays a huge part in the Great Lengths story. Great Lengths Hair Extensions were founded in Italy in 1993 and our extensions are made there with pride to this day. Our production facility is located in the town of Nepi, near Rome. By producing our extensions here, Great Lengths ensures our value of quality and ethics are upheld, with a working environment that respects human rights, local traditions and all standards of ethics. This Italian identity is a big piece of the Great Lengths’ culture, and with its warm light, bright colours, strong heritage and tranquil lifestyle, it’s also a beautiful backdrop for the photography of this campaign. In this campaign you’ll discover the hidden gems of the Sicilian atmosphere, flavours, and traditions; loud markets, warm-hearted local people, and stunning architecture. You’ll also see symbols of the Sicilian identity, such as the pomegranate, representing wealth and joy. You’ll see unique places, like the eclectic and unexpected Chinese Palace, or the Casa-Museo Stanze al Genio, a museum hosting 5000 glazed tiles derived exclusively from ancient Southern Italian palaces. And of course, you’ll see beautiful hair. Through each episode of, “The Great Italian Journey,” the five women explore hidden gems of Italy, giving a taste of the “Dolce Vita”, the good life, while sporting elegant and minimalist hairstyles created by the artistic team. VIEW PART OF THE COLLECTION BELOW AND STAY TUNED TO OUR SOCIAL FEEDS AND BLOG AS, “THE GREAT ITALIAN JOURNEY” CONTINUES.
Company with certified management
