“The Magic of Majolica” is the third episode of the “The Great Italian Journey”, Great Lengths 2020 communication campaign, inspired by Goethe’s Italian travel diary.
In this episode Yzan, the Asian woman, welcomes us by opening the doors of a special place. She invites us to enter and discover one of Palermo’s hidden gems, The Casa Museo Stanze al Genio, a unique museum located in a baroque palace in the very heart of the historical centre. The museum collection consists of 5000 glazed square floor tiles from Southern Italy, manufactured between the 15th and 20th century for the pleasure and enjoyment of the aristocracy, the wealthy middle class and the religious communities. Besides the outstanding beauty and modernity of the tiles’ decorations, what is unique about this museum, is that it is hosted inside a fully furnished and functional private apartment, which is still used by its owners. Such an incredible combination of private and public living is a fascinating demonstration of how much Italian creativity is woven into everyday lifestyle and personal choices.
The protagonists of the story sit on the floor, a perfect graphic framework, that enhances their elegance and majesty. In particular, we would like to draw your attention to Gintare, the only blonde woman of the group. Her timeless beauty stand outs in the cozy atmosphere of the room. With her soft gaze, her warm honey blonde hair color, she is the emblem of a gentle femininity.
The Rossano Ferretti team shaped what is one of the most widespread women’s aspirations: long, voluminous, naturally wavy hair. Gintare’s look is so aspirational because of her light hair color, it looks as if she had been spending time on a Sicilian beach under the radiant sun for several days or weeks. Her roots are darker, while the lengths and ends of her hair have graduated tones.
Technically speaking, Gintare’s look is achieved by using 150 GL pre-bonded hair, in a combination of colors: Rooted 68/23 where 5 cm of dark roots drastically transition into a shiny blonde and Bronde 63/23 where the darker roots subtly transition into much lighter shade on the ends.