You’ve got the experience, the equipment and you’re certified to install the world’s best extensions, but your Great Lengths colour ring is gathering dust, and you’re not as busy with extensions as you’d like to be. Read on for some tips to change that! OPTION 1 COST TO IMPLEMENT: $0 Take a good look around your salon: Is it clear your salon offers Great Lengths as a service? Updated posters are available - ensure you include them with your next order. Clean your tools: Give your Great Lengths colour rings a shampoo and flat iron – with clean tools you’ll sell a lot more. Upsell! Talk about the possibilities of extensions with each client that sits in your chair. Let them know the benefits that Great Lengths can offer (be it for volume, a pop of colour or length - instantaneously). Go social. Sites like Facebook, Pinterest, Twitter and Instagram keep you connected with your clients. Post videos, before and afters, how-to’s, tips and tricks and the benefits of the quality of Great Lengths, etc. OPTION 2 COST TO IMPLEMENT: $30+ Refresh your skills. Certified artists can attend our seminars at no charge. The only costs are the training accessories required (e.g. training bundles priced $20 each). Install a bundle of fashion strands on one of your fellow stylists. You can choose from soft pastels, bold brights or deeply elegant jewel tones. Keep a bundle of each in the salon, so you are always client-ready. Be glamourous. A little glam with our Diamond strands goes a long way. Swarovski crystals give a vibrant twinkle that will catch anyone’s attention. They’re absolutely beautiful, and great to include in salon wedding promotions. Educate about our products. Our range of Great Lengths brushes are ideal for clients with or without extensions. A light brush through your clients’ hair (wet or dry) will demonstrate how easily their hair can be detangled. OPTION 3 COST TO IMPLEMENT: $100+ Install the product and show it off! Is anyone in your salon wearing Great Lengths? Nothing sells extensions like the extensions themselves. Install a bundle of 12” or 16” extensions in either yours or one of your stylist’s hair. Show your customers volume, colour or a complete style change. Use the opportunity to demonstrate the amazing quality of the bonds and hair. Do trial runs. Purchase a bundle of 12” or 16” single strand extensions. Invite 8 to 10 potential clients and install 2-3 strands per client so they can feel firsthand the undetectable bond, the seamless integration and the high quality of the extensions. Analyze client needs. Our extensions are not just about length. Ensure you analyze your clients’ hair and decide if she would be a good candidate for partial volume, extending additional length through the sides, colour enhancement or even colour correction. OPTION 4 COST TO IMPLEMENT: $600+ Choose a key staff member and install a full head of extensions for her. Use the opportunity to take before, during and after pictures to build your salon’s album. When you have potential clients coming through you’ll have a live model that you can show. Consider alternative forms of advertising. Bus wraps, radio, bill boards, and cross promotions between businesses each have their merits, but have to be executed with precision in order to see a return on your investment. The best advertising you can have is word of mouth about a positive experience. Encourage customers to rate you on social or rating-based online services. This benefits everyone!
Great Lengths Canada introduces: Emotions: the beautiful 2017 Great Lengths Collection Luxury and the incredible power of nature, united. The collection highlights the variety of looks that can be achieved using Great Lengths. Ten bold looks shows off colour, style, volume, texture and length. Shot on location in the uniquely breathtaking and indescribably beautiful Iceland, the photographer has found inspiration and emotion from the surrounding nature; celebrating the evocative power of natural, volcanic landscapes and free-flowing hair. While the models are delicate in comparison to the vast landscape, they show a strength that appears to defy the elements. They are simply an extension of the beautiful backdrop that is nature and its elements at it’s finest. The hair is at the center of the motif, wild, bold, beautiful and creative, and art in itself. The models’ interaction with the elements of Iceland create an inspired collection, brought to life by Great Lengths International. With extensions, you can do incredible things... You give women self-confidence by making the impossible possible. VIEW THE FULL COLLECTION
Spring is finally here and once again we are invigorated by the warming air and budding new life that is always so very welcome after a long, cold winter! At Great Lengths we take “great” inspiration from Spring and all that it stands for: newness, freshness, youthfulness, rebirth, rejuvenation, and empowerment. From our feelings, our fashion sense and our style, to colour, art and everything in-between, the effect of spring is apparent. It’s the season for new trends! TAKE A LOOK AT THE TOP EIGHT HAIR TRENDS WE THINK WILL BE EVERYWHERE THIS SPRING. GOLDEN BRONDE. Sometimes blonde, sometimes golden brown. This warm-toned colour trend can work on any and all skin tones. SLICK & SHINY. Taking cues from Kim K, Shay Mitchell- the powerful slick, shiny hair is in! It was seen all over runways at the 2017 Spring Fashion Week. THE HAIR FLIP. Flip your hair from one side to the other to naturally add volume, and attitude. Think 90’s. THE COLOUR POP. We’ve seen the signs of this trend already, from pastel purples to mermaid greens. Indulge, be vibrant, and just a little rebellious. FLAT WAVES. The most feminine, subtle, and casual wave is still so BEAUTIFUL. THE HIGH PONY. Pull that hair back and up- way up! The high pony, a style perfect for a warm spring day, is both elegant and easy. What’s not to love? CRAZY CURLS. Embrace the chaos and pump up the volume. Big hair is in. Think Beyonce’s performance at the Grammy’s. SLEEK & LONG. Ultra-long, healthy, beautiful hair and extensions are always in fashion, especially this year. This spring expect to see long, luscious locks that are straight, shiny and centre-parted.
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