Summer is a magical time of year; that anticipated season of longer days, brighter sun and people saying, “I do’s!” In Canada, almost 70% of weddings take place in the Summer months between June and September, so today, the Summer solstice, marks not only the start of Summer, it also marks the start of wedding season! No wedding dress is complete without the right hair to finish the look! As with all other trends, wedding hairstyles change with each passing year. (Just take a look at your mom's wedding photos!) What are the big trend in tresses for the 2019 wedding season? HERE ARE OUR PREDICTIONS... Royally-Inspired, No-Care Hair In general, wedding hairstyles trends will move further away from fixed curls and a heavily sprayed look, to styles that are more natural and a bit undone. Meghan Markle and Prince Harry may have just celebrated their first anniversary, but a year later the Duchess of Sussex’s bridal style continues to influence and inspire trends. Taking cues from her look, low maintenance hairstyles are in; styles that are fit for royalty, but not in a conservative and super polished way. In 2019, royal no longer means traditional. Royal feels effortless, and classically chic. Messy but in a controlled way. A relaxed and effortless look is perfect for a Summer wedding. Windswept locks, loose waves, face-framing tendrils, a classic pony; there are plenty of ways to tap into Summer’s relaxed spirt and embrace no-care hair. Royally-Inspired Effortless Updos and Classic, Chic Buns We will be seeing a lot more of the Royal Bride’s simple styling approach in 2019. The effortless updo associated with the Duchess of Sussex is perfectly undone hair; a low bun with centre part and soft tendrils framing the face. The spectrum of effortless updos is wide ranging however, and appeals to a variety of bridal looks. Adding a bit of texture can make this look feel more relaxed or romantic without a lot of fuss. For a little more polish or sophistication, a clean bun with minimal volume is not overly finicky and allows the dress to shine. A loose chignon finished with an eye-catching accessory can elevate the effortless look to something remarkable. Think tiaras (we just can’t get away from all things royal!), headbands and bows. Effortless updos and Classic Tousled, Soft Waves Seen on the runways at Bridal Fashion week, this romantic style will definitely be seen walking down the aisle. As brides opt for more effortless looks, soft waves that don’t look like the bride spent hours getting ready will be huge in 2019. An added bonus with this style: the softness photographs beautifully. For 2019 brides looking to replicate this 'do', we recommend that curls are left to set throughout the morning for a style that lasts the whole day. If the hair doesn’t hold curls well, you might consider adding hair extensions to give more volume and create a better hold. With this simple and effortless look, you can have a lot of fun with accessories. Add a unique touch, give hair more dimension and like the soft waves, they photograph beautifully! Tusled, Soft Waves Ponytails Ponytails and Summer are a perfect pair. The beauty of a ponytail is it keeps the hair off your face in a sophisticated, yet simple and effortless way… and you can dance the night away without worrying about your hair! From high and messy to polished and low at the nape of the neck; there are countless variations of this popular style to suit each individual preference. Plus, a ponytail can elongate the silhouette and frame a range of wedding gowns beautifully. If a bride’s hair isn’t quite where it needs to be, by simply adding in strategic extensions, you can add the length and fullness needed to achieve the preferred look. Ponytails The Ultimate 2019 Bridal Trend: Be Yourself The trending styles for 2019 are easy, loose and less traditional. They embrace a kind of messy-hair-don’t-care look that is effortlessly chic and low-maintenance, and they hold up beautifully in humid weather. But when it comes to deciding on a 'do’, a bride should reflect on how they typically style their hair on both a daily basis and for special occasions. If you never opt for hair up, chances are you will not feel like herself in an updo. If you find yourself consistently throwing your hair into a ponytail, choose a look that keeps hair off your face. A style that feels like you is key. LEARN HOW GREAT LENGTHS CAN ENHANCE YOUR HAIR FOR THE BIG DAY. GREAT LENGTHS – HAIR LIKE YOU.
How to take care of Great Lengths hair extensions. WASHING YOUR HAIR Do not shampoo your hair for at least 48 hours after your extensions are applied by your hairstylist. This time will allow GL Pre-Bonded or GL Tapes to set. For regular care, it is recommended to shampoo and condition your hair at least twice a week, and be careful: never wash your hair with your head upside down - always keep your head upright! Apply conditioner only to mid-lengths and ends of hair, and be careful to keep away from attachments. DRYING YOUR HAIR Gently de-tangle your hair before drying, following the brushing recommendations: Towel dry your hair with a soft pressure, but never with a rubbing motion. Instead, use a blotting motion and wrap your hair in a towel to remove excess water. Always dry your attachments thoroughly, do not let dry naturally as hair is at its most vulnerable when wet. Blow dry on a low heat, starting at the roots and working downwards with a GL Brush. Remember that styling products should only be applied to the lengths and ends of your hair and never to the GL Pre-Bonded or GL tapes itself. BRUSHING YOUR HAIR Great Lengths brushes are the most suitable for brushing your hair. Take small sections of hair and brush from the scalp over the extensions to mid lengths, being careful to tease any tangles out from the bottom lengths first. Do not back comb areas where the GL Pre-Bonded or GL Tapes are placed. For Pre-Bonded wearers, separate the extensions with your fingers on a regular basis to prevent matting. SLEEPING At night, tie your hair in a loose ponytail or a braid to prevent tangling and always choose a silk pillowcase to avoid friction. EXERCISE & LIFESTYLE Great Lengths hair extensions suit most lifestyles, however, please be mindful of the following activities, which may affect the lifespan of your GL Pre-bonded or GL tapes if daily or frequently repeated: Swimming, particularly in seawater and chlorinated water Sauna or steam room use Excessive aerobic activity. If you prefer GL Pre-Bonded, a great tip to try after these activities is to use diluted Great Lengths Anti Tap Water solution to restore your hair and scalp to its natural pH balance.
“The Enchanted Tree” is the fourth episode of the “The Great Italian Journey”, Great Lengths 2020 communication campaign, inspired by Goethe’s Italian travel diary. This story focuses on the celebration of the female beauty in its very essence, without any addition, and - instead - with a soft and natural feel. The episode starts with the group of foreign women visiting Palermo standing in a very special setting, a sort of mysterious place, that only good connoisseurs of the city can recognize as a real garden, whereas the majority of people may think it to be an artificial set. The protagonists of the story slowly move in the shadow of a giant tree, a venerable 25m-high, 150-year old giant Ficus Benjamin, whose huge size and peculiar shape create a sort of protected, secluded and arcane wooden dome. Actually, the magic of this incredible Ficus are its thick aerial roots, as big as trunks, that hang in the air before they reach the ground again, looking like an elegant ancient colonnade or like strands of hair extremely enlarged under the microscope. This wonderful and oldest tree in Palermo, is located right in the center of the city, in a small park in a very quiet square surrounded on all sides by elegant palazzi. This extraordinary setting makes this story the most symbolic of the series: the explorers’ experience is not only a physical journey, but also an internal one, holding the power of imagination and the bliss of a youthful dream. In particular, we would like to draw your attention to Agatha, the woman in a dark pant suit with mid-length curly hair. Intense chocolate-shaded extensions are used on her not to build length, but to give a feminine volume to a full head of hair, that could be worn by any woman looking for a warm and sophisticated look. The Great Lengths international stylists’ team shaped for Agatha one of the most widespread women’s aspirations: voluminous, naturally wavy hair. In particular the Great Lengths’ US-stylist and trainer Nanci Lee used GL Tapes on the interior to give fullness and GL Pre-Bonded on the perimeter to create a seamless blend. She achieved the curl pattern by using a diffuser on the loose wave pattern of Great Lengths’ hair. This has made of Agatha, who is an incredible model and actress and has been mastering the set scene, a contemporary woman who likes to play with contrasts: a minimalistic professional clothes choice combined with a loose, sensual hair look.
If there is one question we hear over and over again, it is “How much will my Great Lengths application cost?” While this is a very reasonable question to ask, it can be a tough one to answer! Because Great Lengths are 100% customizable, there is no set price or “one size fits all” answer to the question of cost. The cost of a Great Lengths application can vary a great deal… there are many different factors at play! How Great Lengths Extensions Are Priced When it comes to determining the cost of a Great Lengths application, a stylist must look at and consider: Your desired final look The number of bundles of extensions needed to achieve that look The number of colours needed If a custom blend is required If a custom order is required (Will your extensions need to be permanently curled or custom coloured?) The time required to complete your application The bond size needed The method to be used (hot fusion, cold fusion, GL Tapes) The finishing cut and style necessary to complete the look The length and condition of your natural hair The shape and size of your head (Some people have bigger heads, some people have smaller heads!) The density of your natural hair. Does the density change throughout the head? In addition to these details specific to you, you also have to consider your stylist’s level of experience and skill, as well as the market or city you are in (overhead costs for salons vary from city to city), as these too are important factors in determining cost. Let’s break it down: THE COST OF THE EXTENSIONS (which, as you can see in the list of factors above, can vary a great deal from person to person!) + THE COST OF YOUR STYLIST (The labour cost, which will vary depending on application time, experience, market and more.) = THE APPROXIMATE COST OF YOUR GREAT LENGTHS APPLICATION. A guest with fine, long and healthy natural hair may require only two bundles of extensions in one colour, to achieve her desired result. This installation process may only take a stylist two hours to achieve. At the opposite end of the spectrum, another guest with short, layered, thick and chemically damaged hair might require 6 bundles of extensions, in a number of shades and varying bond sizes to achieve her seamless blend. This application could quite possibly take 6 or 7 hours to achieve. You can understand why the cost in these two cases would vary a great deal! Every client and every installation is different. With Great Lengths hair extensions, you get a service specifically tailored to you and your individual hair needs. Because of this, the answer to “How much will my Great Lengths cost?” will be specifically tailored to you as well. A consultation with your Great Lengths certified stylist is a must to get an accurate answer to the question of cost. BEGIN YOUR GREAT LENGTHS JOURNEY, FIND A STYLIST NEAR YOU TO BOOK A CONSULTATION AND LEARN WHAT GREAT LENGTHS CAN DO FOR YOU.
PHOTO PROPERTY OF LEARTOF Tell us a bit about you and your career! How did you get your start, and what led you to your role as co-owner of Le Artof? My interest with hair began with my poor Barbies. I would give them all kinds of haircuts, hair colours, braids and hairdos; I was obsessed with them. I’d play by myself for hours doing Barbie’s hair. When I got a bit older, I would always do my girlfriends’ hair and makeup before a night out. I was always super aware of the fashion dos and don’ts. I studied fashion in university and during that time, I was working as a receptionist at a hair salon and fell in love with it. I decided to stop pursuing my degree and give hair school a try. I loved every moment of it and quickly went from receptionist, to assistant, to official hairdresser. On that day I knew that I wanted to have my own salon and I worked my butt off for 5 years, right up until the opening of Le Artof, to make it happen! Le Artof recently celebrated its one-year anniversary. How was the first year? What was the biggest lesson learned? Le Artof turned one in February. It has been an amazing first year. My heart is filled with love and appreciation for my team, clients, family, and friends. The key lessons learned are to always communicate, to trust your gut and to never give up. Every hardship is an opportunity for growth and a lesson learned; and that makes every beautiful moment even more memorable. Describe the salon’s vibe and style. The vibe at the salon is relaxed, and not at all pretentious. We wanted a beautiful space where the quality of services is outstanding. We want our clients to be part of our family, to feel at home - free to talk, laugh and have fun with us. How long have you been working with Great Lengths; what was your inspiration to join the GL network? I’ve been working with Great Lengths for about 4 years now. I fell in love with the product and the extraordinarily natural results I was able to achieve with them. I love that with Great Lengths you can always match hair’s natural texture. You can never tell that my clients have extensions when they leave my chair! What impact has being a Great Lengths Artist had on you and your business? Being a Great Lengths artist demonstrates to our clients that we only use quality products, and this has had a definite impact on my business. With Great Lengths being one of the best brands of extensions, I can confidently tell clients they don’t need to be afraid of extensions. I've been equipped with the ability to educate clients, to help them understand that quality is everything, and to teach them the importance of maintenance. What do you love about Great Lengths? I love Great Lengths because the hair quality is always impeccable, the customer service is super-efficient, and the colour palettes are amazing. Great Lengths’ ethics are also a major factor in my love for them. The ethical sourcing and buying of the hair and making sure to give back to the Hindu community is very important to me. What is your personal favourite hair trend right now? Why do you love it? My favorite hair style at the moment is effortless, natural hair. Play with your natural hair texture, add subtle highlights to make your natural colour glow or add extensions for fuller, thicker hair and BAM you’re ready to rock this summer. Do you have any colour or style predictions as we enter Spring? I think warmer colours, warm coppers and golden blondes, will be the thing this summer, and a lot of hair accessories, hair accessories that will bring back the 90’s. The most important aspect of style is that people embrace what fits them best, rather than simply wanting what is trendy. That's our job at Le Artof and why they come to see us; for the best advice on what suits their unique beauty. Do you have a style icon? Or a hair hero? If I had to pick one hair guru I would say Vidal Sassoon. His hands were magical, he truly was an amazing artist. If you could pick anyone- whose hair would you love to work on? They are so many to choose from, but probably Lady Gaga. She just looks like a badass, a cool person and she seems willing to do anything with her hair. I would have fun with her for sure. What, or who, do you look to for inspiration? I watch a lot of fashion shows for hairstyle inspiration and I love looking back in time and trying to modernize the looks. Your personal Instagram and Le Artof’s Instagram both have a unique and stylish curated feed. Do you have a strategy for your approach to Instagram? Instagram is super important. It’s free publicity and most people use the app many times a day. I feel it’s an important tool to reflect who you are and what you love and of course, to show your work so it can inspire others. A picture is worth 1000 words, especially when it comes to our work. Clients use my page or Instagram pictures to show me hairstyles that they like. I use the app UNUM to help get a global picture of my feed and to create a better flow. I’m not constantly posting but I stay active. For the salon, we have an amazing human managing the Instagram! You’ve held photoshoots for Le Artof. What was the inspiration behind doing so? Does Le Artof create original photo content often? We LOVE Photoshoots. We have done two so far, one to be released soon. We prefer action shots and hairstyles that people can relate to rather than more artsy, funky or extravagant hairdos. Our consistent theme is always Badass Babes/Girl Power. We love to create! What advice would you offer newly certified stylists to best take advantage of their GL skillset? The best advice is to always be true to your clients, to inform them well about the product and the maintenance. Always respect the quality of your client's hair, take your time, and be meticulous - clean work shows the best results and that is everything. Do you have any Great Lengths do's and don’ts? Do not cheap out on the number of extensions your client needs in order to accommodate their budget. Cutting back on the amount will look bad and you don't want your work to look that way. Do: Blend! Blend! Blend! The extension cut needs to be neat. Colour blending is also super important. Mix and match colours perfectly for a better natural result. What is your favourite part of being a stylist? Making people happy and beautiful! Do you have a favourite mantra, a quote or a saying you like to keep in mind? “In order to be irreplaceable, one must always be different.” What are your goals and aspirations moving forward? I want my salon to be the place you want to go to for hair in Montreal and I want to be growing in terms of knowledge and branding, always. I want to do a lot of photoshoots. I want to inspire people. FOLLOW CATIA AND LE ARTOF ON INSTAGRAM. FIND LE ARTOF ON FACEBOOK.
WHAT IF YOU UNLEARNED EVERYTHING YOU THOUGHT YOU KNEW? FORGOT ALL THE RULES? REJECTED ALL THE “MUSTS” AND ASSUMED TRUTHS AND WENT BEYOND WHAT YOU HAVE BEEN TOLD? WHAT IF YOU SAW YOURSELF WITH FRESH EYES? BELIEVED YOU WERE BEAUTIFUL IN YOUR OWN WAY? SET OUT TO FIND YOUR OWN BEAUTY? WHAT IF YOU FOUND THE FEELING THAT YOU CAN BE WHOMEVER YOU WANT, HOWEVER YOU WANT? SIMPLY YOURSELF, IN ALL YOUR GREATNESS. NOTHING IS MORE POWERFUL THAN YOU. NOTHING IS MORE BEAUTIFUL THAN WHAT YOU ARE. This is the narrative of the newest Great Lengths global campaign ‘Hair Like You’. ‘Hair Like You’ celebrates female empowerment, and ignites that empowerment through originality, confidence, and beauty, using Great Lengths Extensions as a means to enhance that originality. Great Lengths hair extensions are like no other, they’re hair like you. They are customizable to fit each guest’s unique hair needs because no two individual’s hair is the same. Our keratin bonds can be cut smaller to accommodate clients with finer hair; there are over 70 shades and the available lengths range from 8-24 inches. Great Lengths Extensions truly are ‘Hair Like You’. This ‘Hair Like You’ campaign takes place in the stunning setting of Rome, the iconic city where Great Lengths was founded, and where our largest production plant is still located. Alongside the diverse group of models, is the Dorja Pamphilji Palace, an exquisite museum filled with priceless art, and the perfect backdrop to celebrate unique, diverse and modern beauty. Typically, extensions are perceived as a tool to achieve extreme length in dramatic ways, but extensions can accentuate natural hair with beautiful and subtle results. Extensions are an option for women who prefer a minimalistic and natural look too and this is well showcased by the six ‘Hair Like You’ models. Featuring long, medium and short styles, each look achieves effortless and natural volume unique to individual beauty and style. This is made possible with a perfectly controlled application of Great Lengths extensions. Great Lengths 2019 campaign, Hair Like You, features hair by Danielle Keasling, Diego Vulpetti, Nancy Lee Randolph, Giselle Obinu, and Lorzenzo Belardi, and was photographed by Andrea Olivo at Aura Photo Agency. Check out the collection of campaign photos and the official video below.
As an indisputable champion of quality, Great Lengths occupies a leading place in the global market. Founded in Rome in 1985, Great Lengths now flourishes in over fifty countries across the world. Here are just six of the many reasons that Great Lengths are world leading extensions. THE TOP 6 REASONS GREAT LENGTHS ARE WORLD LEADERS IN THE HAIR EXTENSION MARKET: 1. Great Lengths is premium quality. 💯 Our gently processed, expertly-blended, long-lasting extensions are qualitatively better than other hair extension products. This level of quality ensures superior performance for both the stylists applying them and the guests wearing them. Our patented keratin bond combined with 100% virgin remy hair result in extensions that look and feel exactly like your own hair. We accept nothing less than excellence, for a product that promises a perfect blend and natural looking finish, every time. 2. Great Lengths extensions are ethically sourced. Great Lengths sources its hair ethically in India and is 100% traceable. 3. All extensions are blended by hand. In line with our promise of premium quality, all of our hair extensions are expertly blended strand by strand, by hand to create our full colour range, Our hand-blending ensures a natural look, and a process that treats the hair with the utmost care, ensuring the quality and integrity is never compromised. 4. We’re proud to make our products in Italy Specially trained employees in Italy work to create the extensions so many people wear and love. Human rights, local traditions and ethical values are respected to the fullest extent in a working environment that has the highest levels of quality, safety, security and environmental certifications. 🙌 5. Great Lengths are a safe and eco-compatible beauty tool We know how important hair is to overall self-image, so we place huge value on naturalness and customization. Great Lengths is Hair Like You, designed to enhance individual beauty in whichever way a guest desires. Produced in full respect of human rights and ethical values they are a beauty tool synonymous with self-care, empowerment, creativity and individuality. A PRODUCT YOU CAN BE PROUD OF.
When it comes to taking care of your Great Lengths extensions, the right products are key to keeping them in tip-top condition and looking the best they can. Cue BIO A+O.E A premium aftercare range that is 100% organic and vegan certified. All ingredients are strictly certified according to the guidelines of organic cosmetics, for products that are fully sustainable. In the world of beauty where too many products place burden on both the consumer and the environment, the BIO A+O.E. line is revolutionary. Harnessing the power of botanicals and active plant ingredients, BIO A+O.E. offers five specialty treatments formulated to give both natural hair and extensions outstanding strength and vitality. Each treatment has been designed to treat a variety of common hair problems, while working to cleanse hair of toxins and chemicals. From thin hair that needs volumizing, damaged hair that needs repairing, to frizzy hair that needs taming – whatever the hair dilemma, BIO A+O.E has a solution, giving hair a fresh start and a much-needed detox. The collection of products includes cleansing shampoos, enriching conditioners, protective serums and nourishing styling masks. Each works to detoxify hair from chemicals and help return it to its natural condition, regaining shine, silkiness and strength. The five BIO A+O.E. products are: 01 BIO A+O.E. VOLUMIZING TREATMENT – TO THICKEN AND STRENGTHEN HAIR This treatment gently cleanses while adding moisture for hair that is strengthened, looks fuller and feels completely rejuvenated. 02 BIO A+O.E. RESTRUCTURING TREATMENT – TO RESTRUCTURE AND REINVIGORATE DAMAGED HAIR Restore your hair to its normal pH balance and add shine. 03 BIO A+O.E. REINFORCING TREATMENT – TO HELP HAIR BECOME STRONGER Say no to fragile hair once and for all with the 03 Reinforcing treatment collection. Start with the shampoo, follow up with conditioner and finish with the 03 Reinforcing Water. 07 BIO A+O.E. FRIZZ CONTROL TREATMENT – TO MOISTURISE AND REVITALISE HAIR AND REDUCE FRIZZ Humidity won’t stand a chance! 09 BIO A+O.E. SEBUM CONTROL TREATMENT – TO REDUCE THE PRODUCTION OF UNWANTED OILS This treatment helps removes excess oil, leaving hair and scalp balanced and beautiful. For more information or to order products from the BIO A+O.E. line, contact our Sales Consultants.
Hair like you… No one’s hair is the same, that’s why Great Lengths are customizable to fit YOU. Our keratin bonds can be cut smaller to accommodate clients with finer hair. We offer over 70 shades, and lengths ranging from 8-24 inches. Designed with you in mind, there is something for everyone. The sixth model in the ‘Hair Like You’ campaign, Marjam, is a new mother. Time is especially precious to her, so low maintenance hair is a must. Her Great Lengths are easy to style and easy to take care of, and she couldn’t love them more. WATCH MARJAM’S CLIP BELOW.