WHAT IF YOU UNLEARNED EVERYTHING YOU THOUGHT YOU KNEW? FORGOT ALL THE RULES? REJECTED ALL THE “MUSTS” AND ASSUMED TRUTHS AND WENT BEYOND WHAT YOU HAVE BEEN TOLD? WHAT IF YOU SAW YOURSELF WITH FRESH EYES? BELIEVED YOU WERE BEAUTIFUL IN YOUR OWN WAY? SET OUT TO FIND YOUR OWN BEAUTY? WHAT IF YOU FOUND THE FEELING THAT YOU CAN BE WHOMEVER YOU WANT, HOWEVER YOU WANT? SIMPLY YOURSELF, IN ALL YOUR GREATNESS. NOTHING IS MORE POWERFUL THAN YOU. NOTHING IS MORE BEAUTIFUL THAN WHAT YOU ARE. This is the narrative of the newest Great Lengths global campaign ‘Hair Like You’. ‘Hair Like You’ celebrates female empowerment, and ignites that empowerment through originality, confidence, and beauty, using Great Lengths Extensions as a means to enhance that originality. Great Lengths hair extensions are like no other, they’re hair like you. They are customizable to fit each guest’s unique hair needs because no two individual’s hair is the same. Our keratin bonds can be cut smaller to accommodate clients with finer hair; there are over 70 shades and the available lengths range from 8-24 inches. Great Lengths Extensions truly are ‘Hair Like You’. This ‘Hair Like You’ campaign takes place in the stunning setting of Rome, the iconic city where Great Lengths was founded, and where our largest production plant is still located. Alongside the diverse group of models, is the Dorja Pamphilji Palace, an exquisite museum filled with priceless art, and the perfect backdrop to celebrate unique, diverse and modern beauty. Typically, extensions are perceived as a tool to achieve extreme length in dramatic ways, but extensions can accentuate natural hair with beautiful and subtle results. Extensions are an option for women who prefer a minimalistic and natural look too and this is well showcased by the six ‘Hair Like You’ models. Featuring long, medium and short styles, each look achieves effortless and natural volume unique to individual beauty and style. This is made possible with a perfectly controlled application of Great Lengths extensions. Great Lengths 2019 campaign, Hair Like You, features hair by Danielle Keasling, Diego Vulpetti, Nancy Lee Randolph, Giselle Obinu, and Lorzenzo Belardi, and was photographed by Andrea Olivo at Aura Photo Agency. Check out the collection of campaign photos and the official video below.
As an indisputable champion of quality, Great Lengths occupies a leading place in the global market. Founded in Rome in 1985, Great Lengths now flourishes in over fifty countries across the world. Here are just six of the many reasons that Great Lengths are world leading extensions. THE TOP 6 REASONS GREAT LENGTHS ARE WORLD LEADERS IN THE HAIR EXTENSION MARKET: 1. Great Lengths is premium quality. 💯 Our gently processed, expertly-blended, long-lasting extensions are qualitatively better than other hair extension products. This level of quality ensures superior performance for both the stylists applying them and the guests wearing them. Our patented keratin bond combined with 100% virgin remy hair result in extensions that look and feel exactly like your own hair. We accept nothing less than excellence, for a product that promises a perfect blend and natural looking finish, every time. 2. Great Lengths extensions are ethically sourced. Great Lengths sources its hair ethically in India and is 100% traceable. 3. All extensions are blended by hand. In line with our promise of premium quality, all of our hair extensions are expertly blended strand by strand, by hand to create our full colour range, Our hand-blending ensures a natural look, and a process that treats the hair with the utmost care, ensuring the quality and integrity is never compromised. 4. We’re proud to make our products in Italy Specially trained employees in Italy work to create the extensions so many people wear and love. Human rights, local traditions and ethical values are respected to the fullest extent in a working environment that has the highest levels of quality, safety, security and environmental certifications. 🙌 5. Great Lengths are a safe and eco-compatible beauty tool We know how important hair is to overall self-image, so we place huge value on naturalness and customization. Great Lengths is Hair Like You, designed to enhance individual beauty in whichever way a guest desires. Produced in full respect of human rights and ethical values they are a beauty tool synonymous with self-care, empowerment, creativity and individuality. A PRODUCT YOU CAN BE PROUD OF.
When it comes to taking care of your Great Lengths extensions, the right products are key to keeping them in tip-top condition and looking the best they can. Cue BIO A+O.E A premium aftercare range that is 100% organic and vegan certified. All ingredients are strictly certified according to the guidelines of organic cosmetics, for products that are fully sustainable. In the world of beauty where too many products place burden on both the consumer and the environment, the BIO A+O.E. line is revolutionary. Harnessing the power of botanicals and active plant ingredients, BIO A+O.E. offers five specialty treatments formulated to give both natural hair and extensions outstanding strength and vitality. Each treatment has been designed to treat a variety of common hair problems, while working to cleanse hair of toxins and chemicals. From thin hair that needs volumizing, damaged hair that needs repairing, to frizzy hair that needs taming – whatever the hair dilemma, BIO A+O.E has a solution, giving hair a fresh start and a much-needed detox. The collection of products includes cleansing shampoos, enriching conditioners, protective serums and nourishing styling masks. Each works to detoxify hair from chemicals and help return it to its natural condition, regaining shine, silkiness and strength. The five BIO A+O.E. products are: 01 BIO A+O.E. VOLUMIZING TREATMENT – TO THICKEN AND STRENGTHEN HAIR This treatment gently cleanses while adding moisture for hair that is strengthened, looks fuller and feels completely rejuvenated. 02 BIO A+O.E. RESTRUCTURING TREATMENT – TO RESTRUCTURE AND REINVIGORATE DAMAGED HAIR Restore your hair to its normal pH balance and add shine. 03 BIO A+O.E. REINFORCING TREATMENT – TO HELP HAIR BECOME STRONGER Say no to fragile hair once and for all with the 03 Reinforcing treatment collection. Start with the shampoo, follow up with conditioner and finish with the 03 Reinforcing Water. 07 BIO A+O.E. FRIZZ CONTROL TREATMENT – TO MOISTURISE AND REVITALISE HAIR AND REDUCE FRIZZ Humidity won’t stand a chance! 09 BIO A+O.E. SEBUM CONTROL TREATMENT – TO REDUCE THE PRODUCTION OF UNWANTED OILS This treatment helps removes excess oil, leaving hair and scalp balanced and beautiful. For more information or to order products from the BIO A+O.E. line, contact our Sales Consultants.
Hair like you… No one’s hair is the same, that’s why Great Lengths are customizable to fit YOU. Our keratin bonds can be cut smaller to accommodate clients with finer hair. We offer over 70 shades, and lengths ranging from 8-24 inches. Designed with you in mind, there is something for everyone. The sixth model in the ‘Hair Like You’ campaign, Marjam, is a new mother. Time is especially precious to her, so low maintenance hair is a must. Her Great Lengths are easy to style and easy to take care of, and she couldn’t love them more. WATCH MARJAM’S CLIP BELOW.
The ‘Hair Like You’ shoot took place in Rome, the iconic city where Great Lengths was founded, and where our largest production plant is still located. The Dorja Pamphilji Palace, an exquisite museum filled with priceless art, was the perfect backdrop for a display of unique and modern beauty. Marina has the shortest style of the six ‘Hair Like You’ models. She never thought extensions could be used on short hair. “Even though it was a natural change, my hair had so much more volume than before.” HAVE A LOOK AT MARINA’S SHORT BLONDE STYLE IN THE CLIP BELOW.
The models from the ‘Hair Like You’ campaign were very pleasantly surprised at the positive experience they had wearing Great Lengths extensions. They loved that they looked and moved exactly like their own hair and that they were completely invisible and extremely comfortable. Katerina wore Great Lengths for the first on the ‘Hair Like You’ set, and fell in love with her new elegant style. WATCH HER CLIP BELOW.
The ‘Hair Like You’ campaign is all about women’s empowerment, igniting through the choice of individuality, rather than following trends and standards. Throughout the campaign, emphasis is placed on each model’s physical features and personal tastes. All six models from the ‘Hair Like You’ campaign each have their own unique style that they embrace. For Flavia, this is her overstated volume. WATCH THE CLIP BELOW TO SEE FLAVIA’S UNIQUE STYLE.
Great Lengths are a truly flexible beauty tool. The ‘Hair Like You’ campaign showcases this, featuring not only long hair, but also medium and short styles. Thanks to a perfectly controlled application of Great Lengths extensions, each look achieves effortless and natural volume, for styles unique to each model’s individual beauty and style. Model, Anja, loves her curls and wanted to enhance that natural look. Embracing and enhancing her hair with Great Lengths left her feeling “feminine, powerful, and flawless.” CHECK OUT ANJA’S CLIP BELOW.
Typically, extensions are perceived as a tool to achieve extreme length, but there are many ways that extensions can accentuate natural hair with beautiful and subtle results! Women who prefer a minimalistic and natural look can choose extensions too. Great Lengths extensions are like no other, they’re ‘Hair Like You.’ This latest campaign celebrates women’s diverse beauty in the stunning setting of Rome. Model, Alesia, had worn extensions before, but never Great Lengths. With her Great Lengths application she was surprised that her extensions were completely invisible and entirely comfortable, blending perfectly in her medium length, natural waved red locks. WATCH ALESIA’S CLIP BELOW.
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