New Year, New Goals. The New Year is a perfect time to polish your professional edge.
Start fresh and get focused on your business goals with some challenging New Year’s resolutions. A few small changes could lead to more satisfied clients, help you build your business, and leave you feeling even happier in your life.
WE’VE GOT 7 NEW YEAR’S RESOLUTIONS TO HELP INSPIRE YOU WITH WAYS TO GROW YOUR CAREER, CLIENTELE OR SALON.
#1 RESOLVE TO BUILD CLIENTELE
Deliver great service, professionalism and exceptional customer care and you’ll be on your way. A great way to keep a new client is through regular follow up. Clients who pre-book can maintain their Great Lengths with timely visits and this ensures future business for your salon. If they don’t want to set one up before they leave, you can ask if they’d like a reminder a few weeks before they are due for another visit. It’ll save them a phone call and make the return visit to you an obvious choice.
Another way to go a step above is to send thank you notes to your clients, whether through text or email. One week after their initial visit, send a note to thank them for letting you create their new look. You can also send a note to clients you may not have seen in a while, offering them a percentage off their next service. Offering incentives to those who refer new clients, who consistently purchase products, or who pre-book their appointments can create customer loyalty. These clients are your foundation and are critical to building your clientele!
#2 RESOLVE TO ATTEND MORE EDUCATIONAL CLASSES
The salon and spa industry is constantly changing! Staying up-to-date on all the latest styles, trends and products can definitely be a challenge. Resolve to continue your education, whether that means enrolling in a course, watching educational videos online, or attending shows.
If you want to update or refresh your hair extension skills, we encourage all our certified Great Lengths artists to join any scheduled Great Lengths Education Seminar for a complimentary session. Our educational format continues to expand and evolve, and a refresh is a great way to keep up with current trends and offerings. Contact firstname.lastname@example.org to confirm a space!
#3 RESOLVE TO UP YOUR SOCIAL MEDIA PRESENCE
It’s so important to take advantage of the free advertising potentials of social networks. A vibrant social media presence can be a game changer! According to a recent study, 3 out of 5 businesses report gaining new customers through social media. That’s no surprise when you consider that almost half of us look to social media before making a purchasing decision. Do you put your salon services and talent out there to be discovered?
At Great Lengths, we often feature before and after’s, beautiful styles, and “in process” shots from our stylists. In response to these Instagram photos, Tweets and Facebook posts, we get countless messages inquiring about Great Lengths and where our stylists can be found. Be sure to tag your work with #GreatLengthsCanada for the opportunity to have it shared.
#4 RESOLVE TO MASTER YOUR POKER FACE, FOR WHEN YOUR CLIENTS ASK FOR SOMETHING TRULY ABSURD
You know the stuff. Expecting a celebrity transformation in a half an hour appointment. Wanting to go from brunette to platinum in one session. Requesting a decent cut to get rid of their split ends, but wanting to keep the length (This is where Great Lengths come in!)
#5 RESOLVE TO BOOST YOUR GREAT LENGTHS BUSINESS
If you have the experience, the equipment and you’re certified to install Great Lengths, but still not as busy as you’d like to be, resolve to boost that aspect of your business. Great Lengths can be a very lucrative asset in a salon’s service menu, and we want our stylists to take advantage of that! Discuss the possibilities of extensions with every client that sits in your chair. They’ll leave knowing the benefits that Great Lengths can offer and may just have their curiosity piqued. Don’t forget about GL Tapes! They give you the opportunity to introduce extension services to a broader client base, with their lower price points and shorter application times.