SAND, SUN AND SENSATIONAL COLOURS
Great Lengths international introduces “Mirage”, the new 2018 global campaign. The collection takes us on a journey to the breathtaking desert region of Namibia.
Through sand storms and immense heat, Mirage juxtaposes the harsh beauty of the Namibian desert with the flowing and colourful couture and hair. The photographers found inspiration in the landscape, using the models and the hair as an extension of the beautiful backdrop. The hair is at the center of the motif; wild, bold, beautiful and creative, and art in itself. The models’ interaction with the landscape creates an inspired collection, brought to life by Great Lengths International.
On the collaboration, the artist says:
“It gives me the opportunity to work with the best quality hair, and to breathe life into my creative visions. Extensions provide endless possibilities within the creative process, as well as in the real world. They represent change and self-confidence.”