beyond hair expectations, beyond Great lengths Beyond hair expectations, beyond Great Lengths: with the new campaign we aspire to enhance the self-confidence and beauty of all people by providing hairstyles of many kinds without damaging the natural hair. Hair is an essential part of our body and gives us charm and confidence. However, it happens quite often that hair gets damaged or broken, whether due to health reasons or frequent use of straighteners, irons or color treatments. How many women have found themselves with burnt and broken hair? Perhaps once in a lifetime it happens to each of us. However, hair must be cared for constantly: - Directly: using high quality products (shampoo, conditioner, masks, oils), not overdoing the use of straighteners or irons, not over-lightening color effects that could burn the hair. - Indirectly: by taking supplements and vitamins that help hair growth and promote hair strength. Let's be honest, we all want hair as voluminous and shiny as what we see on the catwalks... but especially in hot and humid weather, even going to the hairdresser for a blow-dry is not what we expect and our hair becomes flat and frizzy after a few hours. Great Lengths offers an alternative solution. Did you know that with hair extensions you can achieve hair full of volume and movement? Our hair is Double Drawn and Remy, all of which allow for a totally natural and smooth look. Once the extensions have been applied in one of Great Lengths' certified salons, you can let your imagination run wild and create lots of easy but trendy hairstyles that will give you that extra touch'. The most popular trends of the moment are soft and jaunty hairstyles, as fashion demands these days. Let's take a look at some of the most popular hair trends of the moment: - Use of hair accessories: the use of satin scrunchies (soft voluminous elastic bands) is very common lately. This type of elastic does not cause damage to the hair as it is very soft and, unlike traditional bands, does not break the hair. Many hairstyles can be created with scrunchies, including braids, tails, chignons and much more. The hairstyle can also be enriched with other accessories such as a headband, headscarf or hair clips. Hair accessories are very fashionable at the moment because they give an unpretentious but stylish look. - Braids framing the face or diffused in the hair: from Coachella onwards, this trend has never stopped, on the contrary, it has evolved to open up the imagination. Frontal braids framing the face are the trend of the moment, as shown by Hailey Bieber or Kendall Jenner up to Valentina Ferragni. This look can also be achieved with several scattered braids, often enriched with thin colored bands to create color in the hair and more dimension. - Soft hairstyles: as mentioned above, the hairstyles of the moment are almost all soft and easy-going. Chignons and ponytails can be high or low, but the common denominator must be a somewhat messy and disheveled style, with tufts spread out to be enriched by various accessories. Ponytails are worn either low or high, leaving a few hairs out to make the look more casual; the same goes for chignons, which often have the two front tufts uncombed and loose. The half-tail is also very much in vogue, as it allows the hair to be tied back but leaving part of it loose. THE LOOK All of these trends are easily achievable after the application of Great Lengths Pre-Bonded hair extensions and perform even better because the hairstyles will be more voluminous and fuller. Volume is an important plus that gives movement and dimension to both loose hair and hair styled in the coolest ways. To achieve this warm-toned look with red and golden undertones, Tapes extensions in shades 08, 24, 84 and 85 from Great Lengths were applied. Find your nearest Great Lengths certified salon and book your appointment, create the look with your hairstylist and have fun with the coolest hairstyles of the moment!
beyond hair expectations, beyond Great lengths Beyond hair expectations, beyond Great Lengths: with the new campaign we aspire to enhance the self-confidence and beauty of all people by providing hairstyles of many kinds without damaging the natural hair. Hair is a means of expressing our personality, whether short or long, it gives us the opportunity to express ourselves to others. This is why Great Lengths aims to enhance your natural hair and support you in achieving the hairstyle you have always dreamed of. The understanding of hair extensions has always been linked to the theme of lengthening, but this is not the only effect that can be achieved, quite the contrary! There are plenty of different ways to take advantage of Great Lengths' 100% Remy and Double Drawn hair. Hair extensions, in fact, enable you to create color effects without chemicals, create volume in any cut (long or short), and thus create a totally natural look that enhances your natural beauty, without drastic changes. With the arrival of summer and warm temperatures, it is easier to be tempted by a fresh, easy-going cut, but it is also just as easy to regret it later. That is why Great Lengths provides you with solutions in both cases. If you're looking for a short, jaunty French cut, but are afraid of losing your volume, Great Lengths hair extensions make it quick and easy to create a short but voluminous and totally natural bob or long bob! If, on the other hand, you have cut your hair short and in addition to the volume you would like to be able to go back in time and get your long hair back, fear not, Great Lengths extensions can give you the hairstyle you need either by adding thickness and volume to your hair or by restoring it to its original length. The trends for summer 2022 on short haircuts are many, but the general concept is to achieve a casual, jaunty look that is easy to wear disheveled. Depending on your face shape or preferences, ask your hairstylist which cut suits you best. Don't let it scare you if your hair is thin, Great Lengths Tapes extensions will be your ally in achieving your voluminous and natural summer haircut! The GL Tapes are made of authentic premium hair. The tapes are anchored to an extra-thin adhesive strip, it’s designed not to cause any tension and feels completely flat on the head by providing total comfort, high performance, and a fast application. The result is a new concept of hairstyle to create a fuller effect or long luxurious hair! The color range is wide, it goes from Natural shades to Fashion colors. Tapes are available in Natural, Rooted, Piano, Bronde, and Fashion shades. Discover all and choose your favorite! THE LOOK Great Lengths offers a voluminous long bob in natural tones that gives a full and casual effect. Great Lengths' Tapes extensions can be applied to create a fuller effect even in shorter lengths. This elegant and casual shoulder-length bob has texture, movement, and deep dimension. The shades to create this look are 22, 27, 59, and 61 in 12 length. Check out the final look! Discover the nearest Great Lengths certified salon and achieve the look of your dreams!
Turn on the highlights with Great lengths Beyond hair expectations, beyond Great Lengths: with the new campaign we aspire to enhance the self-confidence and beauty of all people by providing hairstyles of many kinds without damaging the natural hair. Different colour effects can be styled with Great Lengths extensions, such as balayage, babylights, degradé but also more voluminous and long hair, avoiding chemicals and without damaging your natural hair. Playing with lights has always been a common and trendy technique because it can confer a bright and natural look. There are many types of lightening techniques, the most popular are highlights, babylights, balayage or degradé. Achieving the right technique on the client can create the ultimate confidence-boosting transformation. All these techniques can be obtained using Great Lengths extensions, avoiding chemical products that could damage the natural hair. The first effect that can be achieved are highlights. By adding strands in lighter shades above the natural hair tone the result will be natural and bright. The highlights effect creates dimension and depth to the hair in a natural and flawless way. Babylights are similar to highlights but can be obtained by adding single strands so as to create a subtle and natural, sun-kissed effect. To avoid strong contrast that could result less natural, it is indicated to use strands not too much lighter than natural colour. Degradé is another color effect which involves inserting strands of different (light) shades into the natural hair in different places and close together, so as to achieve different and homogeneous shades of color. The effect you will get is very natural as it looks like it was made by the sun THE LOOK The color melting between chocolate and caramel creates a delicious blend between Great Lengths extensions and the natural hair providing a chemical-free and voluminous balayage effect. The balayage effect allows to achieve chic and glamorous hair thanks to a natural-looking play of lights. It is a technique that can be suitable not only for blonde shades but also on brown hair, because it doesn’t create contrast with the roots, appearing natural and glam The shades to create this particular trendy balayage are 03, 05 and 67 of Great Lengths hair extensions. Discover the final result in the video below! Have you always dreamed of long and voluminous hair? Now you know how to get it. Great Lengths Pre-Bonded hair extensions This is the most popular within our applications and can be used to obtain color effects (such as balayage in this case) and add volume and/or length to natural hair. The application is invisible and lasts from 4 to 6 months with appropriate maintenance. After the application, it’s possible to style the hair in many different ways, from straight to curly depending on your preferences. What are you waiting for? Click here to find the nearest Great Lengths certified salon!
You have to admit it... Our frenetic everyday lives often rob you of those little moments of self-care and relaxation that are good for your mind and body! It has become almost impossible to enjoy activities that relieve us of thoughts and tensions and we end up getting stuck between social and personal commitments. There are plenty of options for escaping and relaxing with a refreshing break... but the trend of the moment is spending an afternoon inside a luxury hotel. That's right, the luxury hotel is one of the few places where you can escape without distraction, in total peace and quiet; in an environment that can offer unique, totally tailor-made care and attention. Great Lengths cares deeply about the well-being of its customers and believes it is essential to create a relaxing ritual and luxurious atmosphere around the application of extensions. The brand can be found in many luxury salons located in exclusive hotels around the world thanks to our partnership with Rossano Ferretti, whose hairdressers are veritable oasis of relaxation and wellness. We had the pleasure of welcoming some guests to Rossano Ferretti's salon to share an afternoon of personal care. For the Milanese at the Four Seasons in Milan, for the Parisians at the Cheval Blanc in Paris, and for the New Yorkers at the Park Hyatt in New York. Each one of these wonderful hotels has a unique flavor and is able to transport you to another dimension. The real luxury is that, in addition to the beautiful rooms and suites, there is also access to a spa and a hair salon where you can indulge in relaxation and personal care. Inside these Rossano Ferretti’s salons, Great Lengths Tapes extensions can be applied. The Tapes are realized with premium quality natural hair; they are anchored to a super-thin adhesive, designed not to cause tension by remaining flat on the head. They deliver a variety of results: more volume, length, and even light effects such as balayage... all in just a few hours! Maria Vittoria and Silvia spent a few hours at the Four Seasons in Milan and applied for our GL Tapes extensions: look at the result! More volume, length, and natural, radiant color! In addition to hair care, there are many other activities you can do while relaxing in a luxury hotel and we share our favorites with you: Breakfast. Breakfast is one of our favorite hotel amenities. Extremely satisfying, varied, and well-prepared, it satisfies all types of cuisine and alimentary habits. Usually served as a buffet, the intercontinental breakfast ensures that the day begins in the best possible way. Brunch. For those latecomers to breakfast or those who like to combine breakfast with lunch, a brunch is a good option. From avocado toast to pancakes, it satisfies both sweet and savory appetites. Brunch is also the most Instagrammable meal, often accompanied by fruit and vegetable juices to make it healthier and colorful. Spa. One thing a luxury hotel should not miss is the spa ritual; between the hammam, the Finnish sauna, and the Turkish bath, the afternoon of relaxation gains a different flavor. And to make sure you don't miss anything you can end the day with a relaxing massage. Happy hour. In classic Italian style, the “aperitivo” time is around 7 pm and is the most awaited moment of the day. Luxury hotels have beautiful interior gardens or areas in which to enjoy a drink or some wine with refreshments. Have we inspired you to book a relaxing day at the hotel? Visit us in our certified salons or Rossano Ferretti’s salons inside some of the world's most beautiful hotels!
This year's spring appointment with your hairstylist will have a slightly different meaning. Following a difficult and uncertain period, the need for each of us is to feel free and happy; it is no coincidence that the spring 2022 hair trends are perfectly reflected in the desire for change and also a touch of lightness. Whether long, medium, or short, hair is the ideal tool for expressing your personality and having fun with different cuts, hairstyles, or color combinations! Throughout this article, you will find a few inspirations to help you shine as brightly as possible this spring 2022! Below we present our favorite hair trends for this spring: Voluminous French braids Our favorite trend of the moment is long French or Dutch braids, full of volume and looking flawless. This type of hairstyle allows you to let your imagination run wild: the hair can be pulled back only at the top, in its entirety, or in loose strands. To achieve this trendy and sophisticated look, Great Lengths extensions are the perfect solution. If your hair doesn't allow you to create long, thick, full-bodied braids, our GL Tapes can help you achieve the coolest look ever in a very short time, with a natural, smooth effect! The evergreen of haircuts: the bob It's impossible not to mention the one and only bob, a classic but always trendy haircut. Not only for straight hair but also for wavy or even curly hair, the bob is always suitable and stylish! It can be styled with a central parting, but can also be softened up with a side parting to make it more modern and personalized, as in the fashion shows of the new S/S 2022 collection. In order to make your bob more voluminous and fuller, Great Lengths extensions will be your hair stylist's faithful ally! The new and super trendy bottleneck fringe Most of the time we think we have to make a lot of changes to look different... but in the end, it can be a simple fringe that can revolutionize the look! Without altering your natural lengths, a fringe is a sophisticated detail for those who are afraid of regretting a cut... the new entry among fringes is called a bottleneck fringe: less demanding than the classic fringe, it gently frames the face like a curtain. Perfect for a fresh, outgoing look with character. The advantage of the curtain fringe is that it can be easily modified; in an interview with Vogue, Justine Marjan, USA brand ambassador, and famous hairstylist talking about Great Lengths extensions explained If you don't have the density to support your fringe in front, or if you have a short fringe you regret, ask your stylist to apply keratin extensions to the front for an imperceptible finish that will add fullness that you can easily cut to support the type of fringe you want. So, if you do regret your fringe, a return to your look is quickly and easily achieved with GL pre-bonded extensions. A dip into the past: short, layered looks If you're feeling melancholic and want to take a dip into the past, the right cut for you is the mixie. The mixie is derived from the two cuts pixie and mullet, a shortcut with a character that comes from a mix of modern and 80s styles. The back is longer than the famous mullet; this cut, along with the lily cut, are some of the most glamorous frayed and layered looks of the moment and if you're feeling daring, these are the cuts for you! Wet look and 70s straight hair One trend that will never go out of fashion is long hair. If you're one of those who would never have the audacity to cut your hair, don't! The 70s style of extra-straight hair is back on the catwalks; Burberry's haircut divides the hair with a central parting and leaves it naturally loose. Why not add a touch of wet look? The trend of the summer is wet-look hair; on Elisabetta Franchi's catwalks, the looks are worn backward with a wet effect, like after a dip in the sea! The coolest color effects of the moment If you are looking for a change of color in addition to, or as an alternative to, a haircut... the hottest brown of the moment is 'chocolate cake' with a caramel aftertaste for warmth or coffee for cooler tones. Great Lengths extensions are perfect for those who want to add highlights without damaging their natural hair. The GL Tapes that are best suited to brunettes with cooler tones are Roasted Chestnut (color Natural 06) and the perfect color for warm tones is Hello Honey (color Natural 08). The GL extensions will mix perfectly with your hair to create a look that is full of volume and natural! There are many trends for blondes, but the common basis is light. The Face framing is very popular at the moment and aims to illuminate the contours of the face, like the frame of a painting. For a natural effect, baby lights are light effects carried out on thin strands and totally freehand on the whole hair. What are you waiting for? Call your stylist and book your appointment. You'll leave everyone amazed! Find your nearest salon here.
WHAT DOES BEING A B CORP MEAN? To us, being a B Corp means bringing ethics into business, feeding a virtuous circle where community, business, and environment connect and benefit mutually. Becoming a B Corp is a journey of responsibility towards the planet. The core of this philosophy is respect for the environment and the people within it. When people choose B Corp-certified products, our customers choose a noble cause that stands for an ethical business, that will reinvest in positive ventures like an infinite circle. The spirituality of the Nature In this increasingly developed and fast-paced reality, we look for an intimate and less hectic dimension, where we can slow down and appreciate the quality of life. The American poet Emily Elizabeth Dickinson, lived by this philosophy, choosing to spend her time away from the city’s vanities. Her poems are born out of this introspective experience, where Nature is a recurring theme because it becomes the key to unlocking the door to meditation. Dickinson’s love of the living world drove her to pour all her energy and passion into her writings, as she embarked on a journey of spiritual growth towards achieving intimate self-knowledge and a better understanding of the meaning of life. Nature is what we see “Nature” is what we see— The Hill—the Afternoon— Squirrel—Eclipse—the Bumble bee— Nay—Nature is Heaven— Nature is what we hear— The Bobolink—the Sea— Thunder—the Cricket— Nay—Nature is Harmony— Nature is what we know— Yet have no art to say— So impotent Our Wisdom is To her Simplicity. Nature is everywhere, and we can perceive it through our senses, admiring and feeling its presence. When we listen to our natural urges, we project ourselves into a spiritual dimension of inner awareness. In Paradise harmony surrounds us, but we cannot express it. The more human knowledge becomes articulated, the less we can represent the simplicity of nature. Even though humankind's progress is always faster and its inventions more and more extraordinary, the greatness of the universe will undoubtedly be unreachable. Over the last few decades, several companies have followed a philosophy that respects the needs and values of the world.
anci Lee has always had a passion for fine art. It was while she was working on her art degree at university that she was introduced to the idea of becoming a hairstylist. She explained: “When I was a student working on campus, one of my coworkers had grown up in a family of hairdressers. She looked over at me one day and said, ‘You know, you would be a fantastic hairstylist.’ It was an idea that really excited me, but asking my father who was a professor to drop out of university to pursue it was not an easy feat. “Despite this, I enrolled in beauty school in Memphis, Tennessee, and it wasn’t long until my background in fine arts started to pay off. I would do little things like painting tiny detailed pictures on nails. The woman who owned my beauty school also owned a beautiful high-end salon, seeing the work I had been doing, she offered me a job as an assistant. “From there, I got the amazing opportunity to work with Robert Cromeans, Paul Mitchell and Horst Rechelbacher, right at the beginning of my career. I think because I was able to meet these artists who went on to become some of the biggest names in the industry, it showed me the possibilities that were out there for hairstylists. “I still wanted to finish my art degree, so I moved to New Mexico and worked in Mark Pardo’s Salon while going to university part-time. Art School helped me develop color and design principles to add depth to my creative abilities in the hair world. The next thing I wanted to do was move to a bigger city, either New York or Los Angeles. The deciding factor was based mainly on the climate, I don’t like cold weather, so I decided to go to LA. “The first salon was Dean Rhoades Salon in Beverly Hills. Dean was awesome ,he was always trying the newest and latest trends and services such as lash perms (what we now think of as lash lifts) and eyebrow tattooing (microblading). He encouraged us to learn everything and anything. Extensions in the late 90s, early 2000s were becoming more popular but clients had misconceptions about them, that they damaged the hair, etc. Dean wanted us to learn how to do extensions and apply them correctly. So, I went to see the ISSE in Long Beach, and when I found the Great Lengths booth I had their extensions put into my own hair. I was immediately hooked! Great Lengths had an established education program so if I were to offer them in the salon, I would know exactly how to apply them safely, without damaging the hair. “After attending the class I was fortunate enough to have five or six clients waiting in line for extensions. That was the beginning, it was the best choice I ever made.” Nanci Lee then went on to work with Kim Vō who still owns the salon she works at today. Together they worked on television shows like American Idol, and Extreme Makeover. “As time went on I started getting more involved with Great Lengths, eventually becoming an educator for them and they’ve been stuck with me for the last 15 years!” These days, Nanci splits her time between working as a senior stylist in the Kim Vō Salon in West Hollywood and working for Great Lengths USA, educating and creating editorial and social content for the brand. Nanci added: “I am truly honored to work with amazing members of the industry like photographer Richard Monsieurs, and Great Lengths Executive Artistic Director Danielle Keasling. Photo shoots are something I love doing and I am so lucky to have a balance between having this creative outlet while also getting to travel and educate the next generation of extension stylists.” Since the early 2000s, the market for hair extensions has grown astronomically but Great Lengths’ status in the industry remains consistently high. I asked Nanci why she believes Great Lengths has remained as top dog for so long. She said: “The number one thing for me is the ethicality of the sourcing of Great Lengths’ hair. Our hair is chosen from a select few temples in India where all the hair is donated willingly. The money paid to the temple goes back to service the community. The hair then goes to our factory in Italy. It’s funny; in America, when we think of the word “factory”, we think of a grey and smoggy industrial park. In contrast, the factory in Italy is nothing like I could have imagined. It’s a family-owned company out in the Italian countryside, more of a picnic location than a factory! The processing itself makes a very low impact on the natural environment, using non-toxic materials and recyclable water. Everything about creating Great Length’s extensions is transparent, traceable and ethical, they are blended by hand, and of the highest quality possible. “I compare Great Lengths’ extensions to a Rolls Royce or Louis Vuitton Bag: a product that is extremely well made with every detail considered. Every product is consistent and of premium quality. Everyone who works for Great Lengths is proud of what we do. That’s why I have stuck around for all these years!” Another thing that sets Great Length apart is its commitment to quality education. I asked Nanci to tell us a little bit about what is offered in the Great Lengths class. She said: “We teach everything, from learning how to consult with a client to marketing and social media. We give our students a three-page questionnaire for their clients to ensure a through consultation. We also teach stylists how to educate their clients on proper maintenance of their hair in between appointments. Then, of course, we teach the different application methods which we dedicate a whole day to getting hands-on experience. We also go through hair cutting techniques and how to blend the extensions into the natural hair. We talk about chemical services, colouring the extensions, perming them, and so on. We even go into how to market extensions as a service, and how to endorse them on social media. “Every classroom is a little bit different, so we always make the effort to get to know the students, their experience, and what they are wanting to get out of the class. From there I can cater the lesson to fit them more specifically. Sometimes I get brand new stylists who are still assisting and sometimes I get stylists who have 20 years under their belt and want to add another skill to their repertoire. Great Lengths’ classes are always flexible to suit their needs. “Another thing I do is I always give out my contact information as well as the contact details of the Great Lengths support team. I want my students to know that they can always DM me or call me up if they have questions or need a reminder or two. We are always there to help, and we don’t want our stylists to be shy if they have a question.” “Presently, we are supplying all of the stylists who take our course with some extensions so they can immediately start an application when they return home. I encourage them to start on family, friends or enthusiastic clients for their first few customers. It’s a great way of getting more experience and getting more comfortable with the techniques.” I asked Nanci Lee what she loves most about teaching the next generation of Great Lengths’ stylists. She said: “The thing I love about educating for Great Lengths is just knowing how extensions can enhance a stylist's career. One of the things I love about sharing the skill of extensions is knowing that we are giving stylists access to a whole other creative outlet. Extensions open so many doors and possibilities for stylists to be creative and try new things. On the other hand, knowing that we are also giving stylists an opportunity for financial freedom. You know that saying, ”work smarter, not harder”? Well, that’s what extensions are all about. The amount of money you are able to make in a short period of time is amazing, and incredibly liberating for stylists. “It’s also about stability. One thing that amazed me during Covid was that I did not lose one extension client. I actually gained three! Extension clients are dedicated clients, especially when you use Great Lengths. I know from personal experience that the product is so good you get addicted. Your hair always looks good, and you feel great too. I have clients who have lost their hair for medical reasons, I have clients who are up in front of audiences, professors, judges. There is no one type of extension client. They are all just people who know what makes them feel beautiful, and they stick with it!” For readers out there who are determined to bring hair extensions into their salon, I asked Nanci Lee what advice she has and where to get started. She said: “I think the most important thing is for stylists to do their research before choosing a brand. Look at a bunch of options and try to find one that is the best for you. The main things I would look out for are that the company can ensure you will be getting a consistent product every time, that you’re going to get a thorough education on application and so on, and that you are making sure your methods, techniques and the extensions themselves are not going to damage the hair. Choose your clients carefully to ensure a successful result. Make sure you are educated, your clients are educated, and you are putting your clients’ hair health in your best interest.”
Alessia is a nurse, one of those people who have witnessed closely the disastrous effects of the Covid Emergency. She became a symbol of the dramatic days we lived with the famous photo of her face showing the painful marks left by the high protection mask worn throughout the working shift. Alessia posted it on social media and openly confesses her fear of contamination, the physical discomfort of working in those conditions, and the psychological fatigue caused by the tension accumulated. The post became viral, and so did Alessia - amazed at the solidarity received. Alessia looks at the future as a chance to approach a new beginning: changing peacefully our minds, bodies, and relationships. Watch the interview and listen to the Voice of Alessia Bonari!
Hillary Jocson lives in Milan, the city of fashion, where one of the most popular jobs here is modeling. Hillary tells us her story of a model “sui generis”. She uses her social media to show the behind-the-scenes of photoshoots she takes part. She has a message of empowerment for girls who would like to approach fashion but don't even try because they find themselves unsuitable and uninteresting. As if to say: 'Hey girls, look here, do not be the first judge of yourselves, do not stop for limits that you set yourselves. Just as I became a model, you too should chase your dream. It won't be easy, of course, but with no challenge, what's the taste? Watch the interview and discover Hillary Jocson!
