Modern Salon October 18, 2021 Great Lengths USA, the leading company for professional-use only, premium hair extensions, has announced the appointment of award-winning hairstylist Justine Marjan as its U.S. Brand Ambassador. In her role as Great Lengths USA Brand Ambassador, Marjan will help to educate both the salon community as well as consumers about Great Lengths by serving as a voice and content creator through editorial, social media and industry events. As the leader in ethically sourced human hair, Great Lengths is the only extension brand that can guarantee ethicality based on tracking mechanisms the brand has in place, and Marjan will serve as a voice in educating the importance of quality and ethically sourced hair. “We couldn’t be more excited to have Justine on board,” says Michael Napolitano, Chief Executive Officer at HairUWear, Great Lengths USA’s parent company. “Her authority within the beauty industry will lend credibility and awareness to promote Great Lengths’ growth in the U.S., and we look forward to this partnership.” With over 15 years of experience styling hair, Marjan’s career began in the salon world prior to transitioning to celebrity and editorial styling. Her celebrity and editorial work has been featured in Teen Vogue, Glamour, Allure, Elle, InStyle, People Style, Refinery29, US Weekly and more. She was the lead hair stylist for 2019 and 2020’s Bravo’s Project Runway and she regularly serves as a judge for beauty awards held by various outlets, including Glamour and InStyle, and recently was a judge for the prestigious The North American Hairstyling Awards (NAHA) in 2020. A beauty influencer in her own right, Justine has over 400,000 followers on Instagram, where she shares her tips, tricks and client work with her fans and followers. “I’m thrilled to be working with Great Lengths to highlight their brand story with others and speak to the incredibly high quality of the products, since I so often use hair extensions on my own clients,” she says. “It’s a simple way to instantly transform their look. I also love that the brand uses double-drawn Remy hair that is ethically sourced, which makes every hairstyle look like it was created with healthy, natural hair.”
Allure.com September 13, 2021 Getty Images Jennifer Lopez may have surprised everyone when she unexpectedly showed up at the VMAs as a presenter, but we were fully prepared for the icon's arrival at the 2021 Met Gala. OK, that's not entirely true — one can never truly be prepared for JLo is going to bring to the red carpet other than glamour, and considering it's fashion's biggest night of the year, it calls for a beauty look that lives up to the moment. In the past, Lopez has left onlookers in awe with her Met Gala gorgeousness. She wore a sleekly pulled-back yet long and flowy retro hairstyle to go with her equally long and flowy frock at the 2017 Met Gala. Her 2018 look went in the completely opposite direction when she cut off her hair into a bob mere moments before her arrival. And we couldn't even see her hair in 2019 because she wore a dangling beaded headpiece. Once again this year, it's a bit hard to spot Lopez's hair thanks to the cowboy hat she wore atop a look styled by hairstylist Lorenzo Martin for Wella Professionals. Catch her from the side or behind, however, and you can see she's wearing a super long, teased ponytail, the rugged texture going perfectly with her sparkling western-inspired Ralph Lauren look. (And yes, that's faux fur.) To create the long pony we added Great Lengths 20 tape-ins, Martin shared, adding that he teased the hair with GHD Tail Comb at the roots before clipping it in for an stronger hold and then followed up by curling the hair with GHD Curve Soft Curl Iron. He then mixed Wella EIMI Dry Me Shampoo with the Wella Shape Shift Molding Gum with Shine Finish for texture. Makeup artist Scott Barnes gave Lopez a very-true-to-JLo look, with a pinky-nude lip, golden, glowing skin, and smoldering smoky eyes. And you can bet her skin was prepped with her own JLo Beauty products, starting with her That Hit Single Gel Cream Cleanser and culminating with That Star Filter Complexion Booster.
It was her own frustration at not being able to grow her hair past her shoulders that set Ursula Sienko on a search that ultimately resulted in a business concept. “Once I experienced my Great Lengths Extensions in my hair, I knew I wanted to share that with other women,” she says. Sienko, a master extension artist, has opened three locations of her Hair Fusion Bar—one in New Jersey and two in Illinois. She and her team perform her signature hair extension services using Great Lengths and the HairUWear family of brands. “Nothing makes me happier than to watch the smile and sense of confidence that appears after a service,” says Sienko. “It’s so rewarding to transform our client’s lives while providing a financially rewarding career for our stylists.” Tailor Made Experience At her locations, the artists have been trained by Sienko and every extension service is carefully customized to meet the desired needs of each client. “After the stylists have received Great Lengths certification, I stand side-by-side with them until they master the craft. It has to be done the correct way.” A thorough consultation kickstarts each service; this allows client and extension expert to ask questions, get answers, and form a plan. “This is not one size fi ts all,” Sienko explains. “We customize the hair to fi t their hair density. We go over the hair extension samples and all the details involved in creating their desired look.” For a stylist looking to specialize or for a salon considering an extension system, the quality of the extension hair is extremely important. But equally crucial is a good quality bond or attachment on the extension, Sienko says. “This is something that not everyone talks about but it’s so important. When a Great Lengths bond gets wet, it expands and contracts, just as your hair would, naturally. This is because it’s a keratin protein bond, and it acts like hair would act.” The acceptance and popularity of extensions has greatly increased since she fi rst discovered Great Lengths, Sienko concludes. “We can accomplish so much with extensions—the opportunity for this line of revenue has never been greater.” In a video interview with MODERN SALON, Sienko explains that what she provides is a truly, one-of-a-kind experience.
A deep dive into crafting the Ferrari of hair extensions. WEEKS BEFORE NEWS REPORTS AND TRAVE ADVISORIES, PAIGE STABLES FLEW TO ROME IN SEARCH OF THE BEST HAIR EXTENSIONS IN THE WORLD. SHE FOUND SO MUCH MORE. Allure - May 2020 Let’s start with the dinner. There was the handmade fettucine swirled to perfection and topped with a dainty dollop of caviar. There were no less than four separate breads that had scarcely left the oven before they were in my mouth. Food, as the world knows, is a very worthy reason to go to Rome. But it’s not why I was there. It was late January, and I was there to meet with a man named Fabio Antonino, the CEO of the hair extensions company Great Lengths. Just as I left, Rome confirmed its first case of COVID-19. Shortly thereafter, the entire country was on a lockdown of unprecedented scale. But in late January, that earlier, more innocent pre-global-pandemic era, Antonino and I sipped espresso and talked about hair. Antonino’s extensions are some of the best in the world, and at that first meeting, I had little idea how little I knew. The hair extensions found inmore than 40,000 salons in over50 countries are made in the Italian town of Nepi, in exurban Rome. They are made of human hair from India, sourced from a ritual known as tonsuring, a religious practice where hair is voluntarily sacrificed and donated. The extensions gleam in the sunlight. They are richly colored, not by box dye but by thousands of shades coming together to form a kind of genetic tapestry. These are the Ferraris of extensions—so natural, so delicate, they could have grown out of your head. (But they didn’t, and that’s why Great Lengths exists.) Inside Great Lengths headquarters, over 200 pounds of hair is processed daily. During my visit, I saw a room filled with women silently focused on handfuls of hair. Some were carefully combing strands; some were snipping the ends with the skill of a surgeon. And not a single one registered my presence. There was a long table, completely covered in blonde hair, and farther away, a set of tables covered in brown hair, resembling an assembly line where, perhaps, Instagram influencers are made from scratch. And now a few basic facts about Great Lengths extensions for the unversed: Every strand undergoes a lengthy process (it can take up to six months) to meet the “100 percent Remy” standard (meaning the strands are aligned in the natural direction of the cuticles) and the “double drawn” standard (hair is the same fullness at the top as it is at the bottom). A couple of pieces of machinery are involved, but almost every step has been done by hand since Great Lengths was founded in 1993: “Nothing can substitute the human [hand] in this kind of craft,” said Antonino. Some of the most careful handiwork comes into play during the coloring process. “We had to build a system on our own because the kind of method we use is [traditionally] only used for cashmere,” he explained. Before the hair is dyed, rather than the original dark color being bleached out, it undergoes a “depigmentation” process, where natural pigments are gently stripped away over the course of up to a few weeks by washing them in an oxidant solution. By skipping bleach, that silky virgin-hair texture is preserved. In the color room, exposed pipes line the walls and connect to massive metal vats. We watched bundles of hair get dipped into the huge tanks of violet liquid, hair that would eventually become snowy blonde. In the bright, sterile room known as the blending department, I met Daniela, a 20-year veteran of Great Lengths whose chocolate-colored hair cascaded past her shoulders. Daniela has a special power: She can envision any single hair color as a prism and replicate the shades you would find on an actual human head. She’s the one who makes these extensions look like real hair. Daniela’s team took a base color and mixed it with six or seven additional hues. The mixture of shades was then repeatedly pulled through a kind of Plinko board thingy to blend them together. Minutes went by, and then she held up a bundle next to the desired color swatch. The colors in the two bundles melded seamlessly. The extensions were perfection. She nodded her head almost imperceptibly and moved on. Of course, none of us could have known what was going to happen to Great Lengths and Italy, and so many of us, in the weeks and months to come. At press time, the company was weathering the storm. “This is a difficult time for all humanity,” Antonino told me over email. “Great Lengths is a proudly Italian global business. Throughout this time we will stay close to all of our clients, colleagues, suppliers, and partners.” And when Italy opens for business again, I know the artists at Great Lengths will be back to their posts. Their meticulous, head-turning work is not yet done.
“The Kids’ Theatre” is the fifth episode of the “The Great Italian Journey”, Great Lengths 2020 communication campaign, dedicated to Goethe’s Italian travel diary. This story celebrates the cheerful, playful side of Dolce Vita, that the two female foreign visitors discover by approaching a unique artistic expression, very peculiar of Palermo: the kids’ theatre, recognized by UNESCO as a masterpiece of the oral and intangible heritage of humanity. The puppet show has always been a fun way to deliver education to both children and adults, way before the diffusion of the public school. It starts in the mid nineteenth century, with stories of bandits and saints, Shakespearean dramas and above all the very popular events of the paladins of France told by Ludovico Ariosto in his epic poem “Orlando Furioso”. Mixing realism and fantasy, tragedy and comedy, the kids’ theatre, known in Italian as “Opera dei Pupi” convey the values of Sicilian people, such as chivalry, sense of honor, the defense of the weak and the priority of boundless love. Besides their literary aspects, this theatre means a precious, rare, endangered and extremely skilled craftsmanship. Puppets are actually still made manually: forging their metal armor requires a month of work for each puppet. Every puppet, or pupo, is a wooden unique piece, different from any other, that can also be made on commission for a value of over 1000€ each. In Palermo the work of the puppets is linked to the names of various families. The theatre that hosted Great Length’s production is Franco Cuticchio’s one, now a the third generation of puppeteers (Franco is also displayed in the video working at a new pupo). The protagonist of this story is Agatha, a model and actress with an outstanding personality, who enters the micro stage herself to start making jokes with the puppet and playing the accordion, the music instrument that is still used for the shows’ live soundtrack. Her casual, fresh short curly look with a bang is easy, fun and practical. It perfectly shows a less obvious use of extensions: not applied to give length to hair but to build a full but still natural volume, boosted especially on the top of the head. Naturalness is also key to Agatha’s hair color choice, a warm chocolate shade, deep and intense, made possible with the application of GL Pre-Bonded in color 03, length 12”.
“The Enchanted Tree” is the fourth episode of the “The Great Italian Journey”, Great Lengths 2020 communication campaign, inspired to Goethe’s Italian travel diary. This story focuses on the celebration of the female beauty in its very essence, without any addition, and - instead - with a soft and natural feel. The episode starts with the group of foreign women visiting Palermo standing in a very special setting, a sort of mysterious place, that only good connoisseurs of the city can recognize as a real garden, whereas the majority of people may think it to be an artificial set. The protagonists of the story slowly move in the shadow of a giant tree, a venerable 25m-high, 150-year old giant Ficus Benjamin, whose huge size and peculiar shape create a sort of protected, secluded and arcane wooden dome. Actually, the magic of this incredible Ficus are its thick aerial roots, as big as trunks, who hang in the air before they reach the ground again, looking like an elegant ancient colonnade or like outstanding hairs’ enlargement under the microscope. This wonderful and oldest tree in Palermo, is placed right in the city center of the city, in a small park in a very quiet square surrounded on all sides by elegant palazzi. This extraordinary setting makes of this story the most symbolic of the series: the explorers’ experience is not only a physical journey, but also an internal one, holding the power of imagination and the bliss of a youthful dream. In particular, we would like to draw your attention to Agatha, the woman in a dark pants suit with mid-length curly hair. Intense chocolate-shaded extensions are used on her not to build length, but to give a feminine volume to a full head of hair, that could be worn by any woman looking for a warm and sophisticated look. The Great Lengths international stylists’ team shaped for Agatha what is one of the most widespread women’s aspirations: voluminous, naturally wavy hair. In particular the Great Lengths’ US-stylist and trainer Nanci Lee used GL Tapes on the interior to give fullness and GL Pre-Bonded on the perimeter to create a seamless blend. She achieved the curl pattern by using a diffuser on the loose wave pattern of Great Lengths’ hair. This has made of Agatha, an incredible model and actress who has been mastering the set scene, a contemporary woman who likes to play with contrasts: a minimalistic professional clothes’ choice combined with a loose, sensual hair look.
“The Magic of Majolica” is the third episode of the “The Great Italian Journey”, Great Lengths 2020 communication campaign, inspired to Goethe’s Italian travel diary. In this episode Yzan, the Asian woman, welcomes us by opening the doors of a special place. She invites us to enter and discover one of Palermo’s hidden gems, The Casa Museo Stanze al Genio, a unique museum located in a baroque palace in the very heart of the historical centre. The museum collection consists of 5000 glazed square floor tiles from Southern Italy, manufactured between the 15th and 20th century for the pleasure and enjoyment of the aristocracy, the wealthy middle class and the religious communities. Besides the outstanding beauty and modernity of the tiles’ decorations, what is unique about this museum, is that it is hosted inside a fully furnished and functional private apartment, which is still used by its owners. Such an incredible combination of private and public living is a fascinating demonstration of how much Italian creativity is woven into everyday lifestyle and personal choices. The protagonists of the story sit on the floor, a perfect graphic framework, that enhances their elegance and majesty. In particular, we would like to draw your attention to Gintare, the only blonde woman of the group. Her timeless beauty stand outs in the cozy atmosphere of the room. With her soft gaze, her warm honey blonde hair color, she is the emblem of a gentle femininity. The Rossano Ferretti team shaped what is one of the most widespread women’s aspirations: long, voluminous, naturally wavy hair. Gintare’s look is so aspirational because of her light hair color, as if she had been spending time in a Sicilian beach under the radiant sun for several days or weeks. Her roots are darker, whilst the ends and the longest locks have degraded tones. Technically speaking, Gintare’s look is achieved by using 150 GL pre-bonded hair, in a combination of colors: Rooted 68/23 where 5 cm of dark roots drastically transition into a shiny blonde and Bronde 63/23 where the darker roots smoothing transition into much lighter ones on the ends.
“A Magnificent View” is the second episode of the Great Lengths 2020 communication campaign, inspired to Goethe’s Italian travel diary. This episode is the metaphoric sunrise of the protagonists’ journey, a beginning full of desire to be open to new experiences, in a new place. A woman opens the book and suddenly it’s a fresh autumn morning, with a weak sunlight seeping in through the shutters. So the story begins in an intimate mood, as the protagonists wake up in a peculiar place, which is not so obviously connected to the sicilian tradition: it is actually a Chinese Palace, a gorgeous building located inside a park just outside Palermo, and former royal residence of the House of Bourbon-Two Sicilies designed in the style of Chinoiserie. Today it is a museum and a rare example of eclectic architecture. The atmosphere of the location, full of contrasts, suggests the shape of the mind, where everything co-exists at the same time: past and future, memory and imagination. Different places appear and the physical journey becomes a dreamy one. Contrast is the leit-motiv of the female aestethic look&feel: outfits range from bright or pastel solid colors to black&white, while all hairstyles are contemporary, minimalistic pull-ups, of different shapes, ranging from chignons to braids to ‘60s volumes. Romana, the main protagonist of the story (she’s the woman who kicks off the day by opening the windows on an enchanting Italian garden), wears a mix of GL TAPES and GL TAPES+, both in 04 and 06 shades, applied skillfully by the international Great Lengths hairdressers’ team.
“Wandering the City” is the first episode of the multi-faceted storytelling created by Great Lengths for its 2020 communication and entitled “The Great Italian Journey”, as a tribute to Goethe’s travel literature masterpiece “Italian Journey”. Why Sicily and why Palermo? Sicily, first of all, offers a rich point of departure to reimagine a new Italian identity, where made-in-Italy coexists with innovation. Palermo, actually, is not a random choice: the Sicilian County Seat is a treasure of historical beauty, one of the liveliest European cities and finally, an urban labyrinth, where colorful folklore is still alive whilst at the same time, an artistic rebirth is taking place. This rebirth stems primarily from the recent private initiative to undertake the renovation of Palazzo Butera, an extraordinary 18th century estate, located right on the seafront in the historical city centre, and to transform it into a library, a set of galleries for temporary exhibitions and the display of private art collections. Wandering the Palermo streets is a taste of Dolce Vita, that tranquil lifestyle that tourists coming to Southern Italy have been looking for, since the end of the 18th century, when artists from Northern European countries ventured to Italy for its warm light, bright colors and ancient heritage. Inspired by this kind of cultural experience of 19th century, five women, coming from every corner of the world, travel to Sicily to discover the sweet magic atmosphere of the lemon-trees land. Their elegant, minimalistic beauty stands out in the pop setting of the food-markets, in the baroque one of Quattro Canti or in the Renaissance one of the Pretoria Fountain. How could the artistic team create such hair styles, that are discreet protagonists, with their tiny fullness? On the Chinese woman, whose name is Y-Zan, GL Tapes and GL Tapes Plus (shades 1B and 02 in 18”) were applied. Her hair has been cut with the Ferretti’s invisible cut, to make the extensions completely imperceptible. On Laurel, coming from NYC, GL pre-bonded were applied in shades 01 and 01b in 28”. The enhancing of everyday, natural, personal beauty goes on. And it’s still “hair like you“!
