Sourcing & Supply Chain

Great Lengths was born in 1992 thanks to the passion and dedication of its founders, Matteo Antonino and Sofia Venditti. The Italian production site, located in Nepi, is still the main facility from which the hair extensions are then shipped all over the world.

The hair is supplied from India, where Great Lengths has a local facility in charge of quality control and early production steps.

The hair is gently depigmented through osmotic baths containing oxidant solutions. The color is not completely removed, but only enough to obtain 12 starting shades to which toning formulas are applied.

Great Lengths coloring products are extremely delicate and derived from the most precious yarn of all: cashmere.

Thanks to the recent renovation of our production plant, we are now able to recycle up to 95% of the water used in our production cycle, as the used water is cleaned with ozone technology and re-enters in our production.

After being gently dried, the hair is then blended by hand. Our expert artisans blend between 3 to 5 shades to obtain the rich final colors in our selection. Great Lengths offers a range of around 90 colors.

The hair is then attached to the final support, becoming GL pre-bonded keratin hair extensions, or GL Tapes, our adhesive application.

In 2016, we opened a second production facility in Sankt Stefan in Austria in order to serve Austria, Germany and Switzerland even better.

In 2022, Great Lengths became the first B Corp certified company in the hair extensions industry. We are also members of the B Beauty Coalition.s

We encourage our stylists to donate the used hair extensions to The Little Princess Trust, a charity that produces free wigs for children and young people who have lost their hair through cancer treatment and other conditions.