Great Lengths has built its business from the very beginning with strong ethics at heart. We select the finest quality human hair through a traceable and ethical process that begins in India and continues in our production facility near Rome, Italy after thorough quality control.
Every strand encapsulates experienced Italian craftsmanship, together with the application of increasingly state-of-the-art technology developed in the field of hair extensions and in their application.
Excellence in the production process is a value that has been maintained over time and implemented by skilled craftsmen who have a crucial role in the whole production chain.
Hair washing in oxidant solutions to remove the initial color is done through several washes that can last up to 20 days, depending upon the amount of natural pigment needed to be extracted.
In order to prevent hair damage only natural pigments can be removed, contrary to pigments from treated hair which cannot be extracted.
Special technology has been developed to discard chemically treated hair and finally guarantee the distinctive quality of Great Lengths.
Bunches of hair are submerged into a solution with a controlled temperature and pH value.
Pigments are subsequently added to the solution in order to tone the hair color up to the desired shade. Great Lengths coloring products are extremely delicate and derived from the most precious yarn of all: cashmere.
Shade perfection is measured and ensured in the laboratory using a color spectrophotometer.
Strands of hair are carefully hand-blended in order to create the most natural possible color. Subsequently, many different shades are added, to increase the color depth and mimic the natural appearance of human hair.
Our customers place Great Lengths at the top of the luxury hair segment thanks to the exclusivity of the hand-blending procedure, that enables us to obtain the richest color range of over 90 shades.