Great Lengths UK & Ireland has teamed up with four inspirational women for its latest campaign, Voices. Following on from the brand’s global project of the same name, Voices is a celebration of the unique achievements of a diverse and remarkable group of women.
The campaign was created to provide a platform for their accomplishments, and to empower other women to have the confidence to make their voices heard and reveal their true selves.
Great Lengths understands that confidence comes in many forms and the brand has long been dedicated to helping women feel positive about their appearance, creating the highest quality hair extensions that allow hairdressers to achieve mood-altering transformations.
As part of the Voices project, each muse was paired with two Great Lengths Masters to create a look designed to bring out her individuality, showcase her spirit and give her a renewed confidence beyond measure.
The women were encouraged to share their stories, including the challenges they have faced and the courage they have gained, in the hope of empowering and inspiring others.
My Voice is for Changing Perceptions
Grainne Gallanagh works as a nurse and wants to use her voice to change people’s perceptions of strong, successful women and ‘the idea that only one thing defines us.’
Grainne was styled by Maria Vaughn, Urban Angels, Limerick and Nicky Marcar, Salon Ten, Shropshir
My Voice is for Representation in Science Technology Engineering and Mathematics and for accessible education
Scientist Stephanie Jayne Hill wants to change representation in STEM, ensuring that we break down the barriers and eradicate the stigma associated with women working in these industries.
Stephanie, Cancer Research Scientist an PHD Research Candidate, was styled by Vicky Demetriou, Larry King, London and James Henderson, M Hair, Nottingham
My Voice is for Youth Empowerment
Leila Thomas is the founder of Urban Synergy, a charity working to build an equitable world for young people, regardless of background. She wants to change the aspirations of young people by illuminating all the career pathways available to them.
Leila, was styled by Imran Chowdhary, Michael John Salon & MediSpa and Christina Reilly, Christina Reilly Hair Make-up & Beauty, Glasgow
My Voice is for Body Confidence
Siobhan Hannah Murphy wants everyone to be proud of who they are and have the confidence to truly express themselves. She strives to change the unwritten rules which stop women being who they want to be and says ‘if you love it, just go for it.’ Siobhan, Interior Designer and Stylist, was styled by Kirby Blyth, Hair by Kirby Blythe, Scunthorpe and Jennifer Swain, Swain Hairdressing, Whitehaven