Inspired by the cultural experience of the 19th century, the new Great Lengths campaign recalls the time artists from Northern European countries ventured to Italy for its warm light, bright colours and most of all, its ancient heritage and tranquil lifestyle. The campaign title is a tribute to the German Goethe’s masterpiece, “Italian Journey”, a best-selling travel literature classic, telling the beautiful elements of the landscape and the culture. Inspired by the cultural experience of 19th century, five women, coming from every corner of the world, travel to Sicily and discover the sweet magic atmosphere of the lemon-trees land. Stay tuned to discover the full campaign starting from March 2nd 2020. The enhancing of everyday, natural, personal beauty goes on. And it’s still “Hair Like You”.